Pre-Pub Cheat Sheet

January 29th, 2013

A pre-pub cheat sheet can save you time, money and avert a potential headache. You might think it could never happen to you, but we’ve seen some egregious (if at times funny) mistakes in books that come off press. This is true for major publishers and self-publishers alike.


I keep a running pre-pub cheat sheet at my desk. It gets updated frequently. Missing something? Let me know and I’ll add it to my list!


ISBN – Check your ISBN on the copyright page and on your bar code (make sure your eBook ISBN is on your eBook and your printed book ISBN is on your printed book)

Title – Check the final spelling of your title and subtitle on the front and back cover of the book

Author Name – Check the spelling of the author’s name on the front cover, copyright page and title page (yes, I’ve seen it happen where the author name was incorrect in a key spot)

Price – Does your price match with your listing on Bowker and Books in Print

Table of Contents – Check the page numbers of the final manuscript against your TOC.

Headers/Footers – Confirm that the headers and footers are correct and change appropriately (check for typos)

Copyright page – Confirm the date, disclaimer, author name, publishing info, designer credit, ISBN and all other information needed is listed appropriately

Chapter Titles – Chapter titles may change during the editorial process. Make sure your TOC and headers reflect any changes

Trim Size – Ensure the final print-ready interior file and print-ready cover file have the same (correct) trim size

Proofread your cover. Again.

Confirm your index, front matter and back matter are IN the final book. If it’s listed in your TOC, you should be checking to confirm it’s in the final book.

Proofread your dedication and acknowledgements. Again. Spelling your Aunt Daphne’s name wrong won’t win you any points!

Check your acknowledgements one last time – Make sure you haven’t forgotten anyone that should be thanked. For example, your spouse might like a mention (or two)

Proofread your spine – Is the full cover there? Is it spelled right? Is your name spelled right on the spine?

Confirm your publishing logo – It should show on the spine, back cover, copyright page and title page of your book

Check the front matter – at a minimum (bare minimum) you should have a copyright page and title page. Other front matter may include a dedication, acknowledgements, Table of contents, Preface and/or Foreword

About that Preface and Foreword... – Make sure you’ve spelled the expert’s name correctly. Double check that their attribution is correct.


My list grows daily. I’m open to suggestions! What do you have on your pre-pub cheat sheet?


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New Year’s Resolutions

January 22nd, 2013

And Book Publishing


It’s that New Year’s resolutions time of year – and I’m not sure about you, but my gym experience has changed dramatically over the past several weeks. Machines are full, parking is miserable and there a far fewer lockers to choose from. I know it’s going to happen every January but it still surprises me that every year HUNDREDS of people either join, or recommit to their gym experience. That leaves the rest of us regulars anxiously awaiting the mid-February drop off and looking forward to the day we can almost fully reclaim the gym in early March.


What does all of this have to do with book publishing? At the beginning of each year, we often work with our clients to identify their publishing goals for the year. This can include writing a new book, successfully launching a new book or working on the promotion of their backlist. All too often, however, I see authors and publishers start the year with a solid plan and a ton of enthusiasm….until early March. Just like the gym, authors and publishers find that working on their book is A LOT of work and the results can be slow to come in.


Here are 5 Ways to Make sure you’re still in the game long after your book publishing counterparts have given up on their New Year’s Resolutions:


Have a Month-by-Month Plan

Literally layout the 12 months of the year and list what you hope to accomplish during each month. This might include a word count goal for writers. It might include an actual publishing schedule (finished manuscript date, cover design, editorial work, printing and publication). In some cases it might be a 12-month sales and marketing plan with achievable goals for each month.


Set Achievable Goals

Just like you won’t lose 25 pounds in your first month back at the gym, you also won’t achieve all of your publishing goals in January. Setting goals that are impossible to meet just sets you up for failure. In the excitement of launching a new campaign, some folks can forget that they have a job, or a family, or a life. They pack their goals in to the first couple of months and then get frustrated when they can’t achieve them. A general rule of thumb is to estimate that you might accomplish 30 – 50% of what you have planned. Plan for that. Celebrate your success. If you inch in to next month’s activities, congratulations!


Holidays are Important

If you’re working on a book sales and marketing plan, think holidays. Is your book perfect for Mother’s Day? What about Dads and Grads season? A summer beach read? Take holidays in to consideration during your planning. You might have a great promo planned for March (just because it fits on your calendar) that may make more sense in May. The same goes for publishing. Can you move your pub date up (or back) to hook it around a holiday or season?


Budget for the full year

You will spend either time or money (or both) every month of the year. Set your budget accordingly. Also set your budget around bigger planned months. If you know you’re going to do a hard marketing push in October, budget for it in January. Plan on setting aside some dollars even on months where your goals are minimal. Yes, those are the months your printer will run out of ink and you need to buy paper in bulk!


Make it Fun

When you started the writing and publishing process, you did it for a reason. You were most likely excited about the book, your plans, and the future of the program. Somewhere along the way, you might find that you’ve lost sight of the fun and excitement of publishing a book. As one of your New Year’s resolutions, plan “fun days” in to your schedule. Reconnect with books at a local library. Plan a day at a writers conference. Play hooky and take your laptop to the park. Plan a quirky marketing event (lemonade stand anyone?)


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The Cadence Group Debuts a New Look

January 18th, 2013

As part of our 2013 planning, The Cadence Group debuts a new look.

The team here at The Cadence Group thought it might be time for a corporate facelift in the New Year. So, in 4th quarter 2012 we rolled up our sleeves and sat down with our design, editorial, and marketing teams to discuss some changes.  As with any planning session, there were a lot of ideas. And they all came with a lot of work. So, we picked our Top 4 and went with it.

The Cadence Group Debuts a New Look – Four things to check out:

  • The Cadence Group is proud to announce that we have a completely redesigned and updated website. We worked with our in-house team, as well as our current and former clients on the overall design, vision, and content of the site.  Sean Akers actually did the work to make it happen (thanks Sean!). We are excited about the new format and are thrilled to bring it live this year. Check us out at


  • We’ve freshened up our logo! The team at GKS Creative helped us design a new logo, letterhead, business cards and corporate branding. Don’t worry, you’ll still recognize us. We just thought a little bit of tweaking was in order.
The Cadence Group


  • We are re-launching The Cadence Group blog. Check back here a couple of times a week as the team here at The Cadence Group is committed to bringing cutting edge information, industry news, publishing advice and the occasional personal rant on some book topic or another to you on a more regular basis.


  • We’ve settled in to a permanent spot! The Cadence Group now fully operates out of Forest Park, Illinois. Our new contact information can be found throughout the site. Our new phone number is 708.689.0908, you can email us at, you can follow us on Twitter @thecadencegrp, or you can read about our great books or just write some fun stuff on our Facebook page.

We are so excited about 2013 and the future of the publishing industry and The Cadence Group. We are truly lucky that we get to work with such a diverse group of clients, partners, publishers and authors.


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