Book Pre-order Headache

April 23rd, 2013

Avoid delivering a book pre-order headache to your reader and end consumer!


Here at The Cadence Group we spend a lot of time working with our clients on developing strategic online book marketing plans. This includes working with them on their Amazon page, Amazon Author page, Book Reviews, eBooks and a myriad of other different marketing plans and programs.


One thing that we are always confident in – and committed to – is that we work with authors who want to market their books with integrity for both their program and their reader.
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Critical Book Review

April 17th, 2013

How to deal with critical feedback


A critical book review can be quite disheartening for an author. So much time, effort and money goes into publishing a book that less than positive feedback can feel downright discouraging. After all, you’ve finally managed to get review copies into the hands of top book reviewers and the feedback isn’t as great as you’d hoped.


Not to worry.


Critical book reviews still generate online chatter and visibility for a book. In fact, more conversation generally happens around these types of online reviews. They may even be picked up by a book discussion group if you’re lucky!
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Printing a Book

April 11th, 2013

Book Printing – Part One

How to go about printing a book is a big decision facing publishers today. Printing can be one of the priciest pieces of the book publishing process and there are a number of options available to authors and publishers.


Today’s post is the first in a series on Book Printing and the pros and cons of some of some of these different options and things that you should consider before making a final decision on how you plan to print your book.


Offset Printing


Offset printing is the “traditional” printing process that publishers have been using for years. There are a number of quality offset printers in the US and overseas who work with small presses and do a phenomenal job.


The Good:

  • Cost per unit tends to be less expensive. The higher the quantity, the cheaper the per unit cost
  • Turnaround time is in the neighborhood of 5-8 weeks if you print domestically or in Canada
  • Offset printers can accommodate a wide variety of trim sizes
  • Quality tends to be very, very good if working on a reputable press
  • At 1000+ units, this is a very cost-effective option for printing a book
  • Offset printers work in color, black and white, hardcover, paperback and can accommodate inserts and other design options such as embossing, foil stamping, etc.

Things to Consider:

  • Plan on 1000+ copies to be cost effective
  • Up front costs are higher as you are responsible for paying for the entire print run up front
  • You must have a warehousing/fulfillment/distribution plan in place prior to going to press. Those books have to be delivered somewhere—we don’t recommend your garage!
  • You are committing to 1000+ units. Changes to the cover or interior won’t be made until you reprint—if you get a great endorsement or find a horrific typo, you have to work through that initial print run prior to making changes
  • Most publishers lose money on the first print run of their book at 1000+ units because all of the book printing and publishing costs go against that first print run


Prior to committing to any offset printer, it’s important to request sample copies of books that they have printed recently that are similar to yours. It’s perfectly appropriate to request 1-3 samples prior to signing a quote for their book printing services. Make sure you’re getting samples that are in a similar trim size, have the same binding and, if appropriate, have the “pluses” that your book has such as foil or embossing on the cover.


Make sure you have agreed to terms with the printer prior to signing your quote. Depending on the size of your press, you may be required to pay 100% up front, 100% on delivery or be put on 30-day terms before they will start printing books. All offset printers will do a credit check prior to opening an account with you as your print run will likely run in to the thousands of dollars.


Find out what their proof process is and the cost associated with that process. Some offset book printers will do digital proofs only (not recommended) and others will provide digital proofs for the interior and hard copy proofs for the cover and others will provide hard copy proofs for both (recommended). Some printers will work the cost of the proof in to the quote for their book printing services, others charge that out separately.


When printing a book, always take into account shipping. This is charged separately from your per unit printing cost. The printer will likely ask about where the books are being delivered. If there’s no loading dock, extra charges may apply.


Don’t get fooled in to thinking more is better! Just because the cost per unit is cheaper at higher quantities, it’s not always a good idea to print more for less.  You have to have a plan for how you are going to sell these books.


Contact us today to learn more about The Cadence Group’s book printing and publishing services! 

*** Printing a Book is the first in our series on Book Printing. *** 

Be sure to check out Small Run Book Printing – the second article in the series.


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Book Reviews

April 4th, 2013

Book reviews are an important part of an author’s overall book marketing strategy. They can build credibility for the book in both the offline and online book communities.


So how does an author go about getting a book reviewed?


Steps for Obtaining a Book Review


Step One:

Research book review websites and compile a list. Then look for genre specific sites and category sites that may not even be tied into the publishing world. Compile a list of these websites as well. This will be your review database from which you will work to boost your book marketing efforts.


Step Two:

Write a compelling “pitch” that you will send out to online book reviewers. Make it catchy.

Be sure to address the following:

What makes your book stand out from the rest? Why should they take a chance on reviewing your book over another?

Include the following book information:

  • Book Title:
  • Author Name:
  • Book Publication date:
  • Genre:
  • Brief synopsis:

Add any other pertinent information and be sure to attach a book cover image. It’s usually helpful to add a link thru to the book’s listing on as well.


Step Three:

Send out your pitch! This is where the fun begins.


Step Four:

Be sure to respond in a timely manner to all book requests – and include a note that you’d like them to email you the link to their book review once it is posted.


Step Five:

Follow-up in a month or so to make certain that the review copy was received and to check in on the progress of the review.


Step Six:

Comment! Book reviewers love it when an author takes the time to engage their followers in conversation and comment on the online book reviews – so be sure to participate.


Step Seven:

Don’t take it personal! Stay tuned to hear our thoughts on how to deal with a critical book review.


Book reviewers – do you have any tips or comments to add?


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Book Club

April 1st, 2013

I recently joined a book club. We meet at a wine bar. Books and wine – a perfect combination one Wednesday a month. I love it!


But, I have a dirty little secret. No one there knows I work in publishing outside of a friend who also attends. It’s under wraps.


Book club provides such a wonderful opportunity to share the “other side” of the business. I’m reading new and different titles. I’m listening and sharing with other readers. I love it!


Part of the fun is attending as a reader. A general consumer. A book lover and a wine drinker. True, I sometimes have to hold my tongue when misleading, untrue (and often funny) comments are made about the publishing industry. I just smile and nod with the rest of the ladies and pretend I don’t know what they are talking about.


Is it wrong to tuck away my professional life for 2 hours a month? I don’t think so. For those two hours I can be just like everyone else.


Sharing, listening and hanging out with other book people at book club and secretly remembering why I got into this business in the first place.


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