e Book Sales Numbers…The Scary Truth

November 26th, 2013

e Book Sales Numberse Book sales numbers often have authors, and their literary agents, scratching their heads during royalty statement time. It’s really hard to discern what’s real – and if numbers are being accurately reported by publishers. And both self publishers and traditional publishers are on the line here. The truth is, authors who self–distribute their eBooks have a far better view of their eBook sales numbers than a traditionally published author. Weird, right? Of course, even then numbers may not be accurate. Read the rest of this entry »

Make a Book Marketing Timeline Work for You

November 19th, 2013

Most people don’t realize that a strategic book marketing timeline can be the secret to executing a successful marketing campaign. Generally, that’s because they are juggling so many different activities that WHEN they happen doesn’t seem nearly as important as IF they happen. Not worrying about the “when” can sink even the best book marketing campaign.

 

We’ve seen it happen: Review campaigns are launched with no ARC, no finished book and/or no book available for pre-order or order on Amazon. A huge book PR campaign launches and the author gets a great interview – but the book is only available at one (or no) retailer because it was just released. Amazon book reviewers are excited about posting a review but can’t because of availability. On the flip side, a publisher releases a fantastic book but budgets for a year for a major PR campaign – making it too late to secure good publicity for the book.

 

Your book marketing timeline should serve as your road map, master document and bible for your marketing campaign. This is especially true if you are working with a team: Sales, PR and Marketing. All of these pieces must come together, and be on the same page, for success. Read the rest of this entry »

Book Marketing Plan for the Holidays

November 13th, 2013

Book marketing plan for the holidaysIt’s November. It gets dark early. It’s snowing in Chicago. It’s time to start thinking about your book marketing plan for the holidays – which are right around the corner.

 

The truth of the matter is, holiday marketing should start in September for books being promoted through the entire holiday season. Unfortunately, a lot of publishers and authors just aren’t ready to release their book yet and have a mid-November/December pub date planned.

 

Don’t worry, you haven’t completely missed out.  Read the rest of this entry »