“Self-Publishing” vs. “Printing” a Book

July 15th, 2014

A couple of weeks ago we wrote a blog titled “The true costs of self-publishing.” It got a lot of comments and activity – in particular in several LinkedIn Groups. Some people agreed with our assessment, some didn’t. We don’t expect people to always agree with us but were thrilled to see so much discussion.
 

However, there was a running theme in the comments that I think is vital to address. And it breaks down to “self-publishing” vs. “printing” a book. Read the rest of this entry »

5 Ways to Find a Hook to Market your Book

July 11th, 2014

Marketing a book, or any product, can be challenging in a number of ways. The first is, of course, reaching your audience. That’s a whole other blog post in the making. The second most challenging aspect of marketing your book is actually the most fun (I think).
 
To successfully market your book you must find a hook to engage potential readers. This is your “why to buy”, “why to pay attention”, “why to visit your book sale page”, “why to attend your author event”. Read the rest of this entry »