Branding Pays

The Five-Step System to Reinvent Your Personal Brand

by Karen Kang

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Globalization and social media have made the world smaller, more connected and infinitely more competitive.  The world has changed.  Have you?  If you don’t have the package that will take you to the next level of your career, you need to reinvent your personal brand.

BrandingPays™, a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire.  Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools.  Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.

In this breakthrough book, author Karen Kang shows you how to:

  • Position yourself for the best opportunities
  • Clearly communicate your unique value
  • Put your “cake” and “icing” together for a strong brand
  • Leverage the influencers who can accelerate your reputation
  • Build your Brand Action Plan for online and offline success

Overflowing with templates, charts and action lists that enable you to “Bake
the Cake, then Ice It,” the book includes inspiring real-life examples, many from groups that are under-represented in top business leadership. No matter what challenges you face, Branding Pays will help you develop your recipe for successful branding.


Karen Kang is a recognized brand strategist and the founder and CEO of BrandingPays LLC, a corporate and personal branding company.  She has trained thousands of professionals on the unique BrandingPays™ System for personal branding.

She was a partner with Regis McKenna Inc., the legendary marketing firm that created and launched the Apple brand. She’s consulted to more than 150 organizations in the US, Europe and Asia from Fortune 100 companies to non-profits and startups. Her broad experience has included such diverse clients as Ariba, AT&T, Genentech, HP, iCharts, Synopsys, Maxtor (Seagate), NCR, Park Systems, UC Davis Health System and VoyagePrive.

Karen’s marketing and communications background gives her a 360-degree view of branding. A former newspaper journalist on both the East and West Coasts, she has held executive positions in marketing consulting, advertising and public relations firms.  Karen is a frequent speaker at leading business schools and professional organizations.

She has served on the boards of Friends of the Palo Alto Library and the Women’s Technology Cluster (Astia).  She has also donated her time to such worthy non-profit organizations as Girls for a Change, CORO, Asian Business League of San Francisco and Ascend. She is a member of Phi Beta Kappa and graduated with a B.A. degree from Mills College.  She earned her M.S. degree in Journalism from Boston University.