Book Marketing Tips for the Holidays

October 31st, 2016

As we head into the holiday season (yes, they are coming!), is your book ready for primetime? Have you dusted off your metadata? Triple checked your book page? Let people know you actually have a book?

book marketing tips for the holidays, book marketing tips, holiday book marketing

Here’s a handy checklist of book marketing tips for the holidays to make sure you are ready to go:

Avoiding Self Publishing Scams

October 12th, 2016

At least 2-3 times a week we talk to an author who has been a victim of a self-publishing scam or has engaged with a company that doesn’t follow best book publishing practices. It’s sad—and can be financially devastating.

 

The truth of the matter is, there are a lot of companies out there who will take advantage with little recourse for an author or publisher.

self publishing scams Read the rest of this entry »

When to Panic – Or not! – About Book Marketing

July 19th, 2016

You’ve done it! All of your hard work and dedication has paid off. Your book is (finally!) available. Congratulations!

But then a week goes by. No sales. No reviews.

Then it’s been a month (or more). Minimal sales. Minimal reviews.

You’ve heard that you have 90 days to launch your book. If nothing happens within the first 30-90 days, in fact, your book is dead in the water. That 90 days is creeping up and before you know it, you’re frustrated and ready to give up.

 

When to panic - or not - about book marketing  Read the rest of this entry »

Debunking some (very) common book marketing misconceptions

September 1st, 2015

Coming up with a smart book marketing plan can be challenging. Especially because it’s vital that authors and publishers come up with a plan that’s right for their book. All book marketing is not equal. Each book is unique and therefore your plan must also be unique.

book marketing misconceptions

Having said that, there are a lot of misconceptions about what is “guaranteed” to work. Here’s a few of our favorites—and why we disagree: Read the rest of this entry »

The Right Way to Price Your Book

April 8th, 2015

Price Your BookFiguring out the right way to price your book can often be both challenging and overwhelming. It’s also an area where authors and publisher can make huge mistakes and adversely affect future book sales.
 
The phrase we hear a lot (and hate the most):
 
“I had to price my book at $XX.xx so that I could earn back all of the money that I’ve invested.”
 
I really, really, really hate to hear that. When we do, it tends to mean that a book is outrageously overpriced for it’s category. Unfortunately, I can understand the process that leads up to this. Read the rest of this entry »

Has KDP Pre-order helped level the playing field for authors?

March 11th, 2015

The ability to put a book up for pre-order has long separated the “haves” (traditional publishers) vs the “have nots” (indie presses and self-published authors).  While many authors may not care, for those with an interest in long lead publicity and pre-pub campaigns, the KDP pre-order function is a huge step in leveling the playing field.

KDP Pre-Order

Publishers have long used the pre-order function for print and eBooks. Why not? It increases sales time, helps capture early sales and allows publishers to build momentum towards a book launch. Unfortunately, that’s a feature that has been unavailable to self-published authors and indie presses until now. True, it’s only available at KDP and for eBooks but it still opens big doors. Read the rest of this entry »

Do You Know Your Book Publishing Goals?

February 25th, 2015

The first question we ask any author who contacts us is if they know their book publishing goals. If not, that’s generally the focus of our initial client contact.
 
Why? Because, it’s vital for authors to have a clear vision for their book before they embark on their publishing journey. Otherwise that journey can be long, expensive and unfocused.
 
book publishing goals Read the rest of this entry »

Book Marketing Cheat Sheet for Self-Published Authors

November 20th, 2014

Book Marketing Cheat Sheet, Self-Published AuthorsAuthors don’t need to spend thousands of dollars on promotion and marketing. But, you also can’t just put your book up on Amazon and hope for the best. Whether you have a big budget or no budget, marketing matters.

Here are 13 simple marketing tips to help you get started. Read the rest of this entry »

To Self-Publish or to Not Self-Publish?

November 13th, 2014

to publish or not to self-publishTo self-publish or to not self-publish? That is the question. And it’s a great one. There are so many pieces that go in to the self-publishing process that can be expensive, confusing and a minefield for costly mistakes. (See our article on the true costs of self-publishing.) However, the long process to traditional publishing can also be overwhelming – often taking several months to several years until your book finally comes to market.

 

Coming to the decision to self-publish should never be taken lightly. While there are a myriad of different things to consider, today we’d like to look at some of the basic challenges – and advantages – that come with taking the self-publishing road. Read the rest of this entry »

Why Kindle Unlimited is a Bad Idea

August 5th, 2014
Amazon has certainly been making headlines recently. Their most recent foray in to new business is the launch of Kindle Unlimited. Setup like Netflix, $9.99 per month gets you unlimited access to Kindle eBooks. For people who are Kindle junkies (and I fully admit to being one), this seems to be a good idea on paper. In fact, my husband was shocked when I didn’t sign up on Day One.

 

Kindle Unlimited
 

The truth of the matter is, I think Kindle Unlimited is a bad idea. It’s a bad idea for publishing. It’s a bad idea for authors and publishers. It’s a bad idea for readers.

Read the rest of this entry »