e Book sales numbers often have authors, and their literary agents, scratching their heads during royalty statement time. It’s really hard to discern what’s real – and if numbers are being accurately reported by publishers. And both self publishers and traditional publishers are on the line here. The truth is, authors who self–distribute their eBooks have a far better view of their eBook sales numbers than a traditionally published author. Weird, right? Of course, even then numbers may not be accurate. Read the rest of this entry »
The truth of the matter is, holiday marketing should start in September for books being promoted through the entire holiday season. Unfortunately, a lot of publishers and authors just aren’t ready to release their book yet and have a mid-November/December pub date planned.
Don’t worry, you haven’t completely missed out. Read the rest of this entry »
An Amazon book review campaign is a great book marketing strategy. Are you looking to get Amazon reviews for your newly published book? If you’re not, you should be!
But go about it the right way. Read the rest of this entry »
Professional book package and book packaging ideas are terms that publishing professionals toss around on a regular basis. In fact, The Cadence Group offers a full range of book packaging services. Here’s the thing, a lot of authors don’t actually know what goes into packaging and what it all means. And who can blame them? It’s a very loose term that encompasses so many different things in the book production process.
When writing a book review, book reviewers can use a variety of different book review formats. There is no standard to follow, though many reviewers will stick to one that they find and like so that their followers know what to expect.
Obviously NY Times book reviews may differ from free book reviews received from online book bloggers – but the premise is still the same. The reader is writing a review of the book and giving their personal opinion or recommendation. Read the rest of this entry »