eBook Marketing Tips

February 24th, 2014

ebook marketing tips

Marketing your eBook in today’s very crowded eBook market can be a daunting task. With so many competing titles and promo options out there, what eBook marketing tips will help to get your book in front of the most readers? Read the rest of this entry »

e Book Sales Numbers…The Scary Truth

November 26th, 2013

e Book Sales Numberse Book sales numbers often have authors, and their literary agents, scratching their heads during royalty statement time. It’s really hard to discern what’s real – and if numbers are being accurately reported by publishers. And both self publishers and traditional publishers are on the line here. The truth is, authors who self–distribute their eBooks have a far better view of their eBook sales numbers than a traditionally published author. Weird, right? Of course, even then numbers may not be accurate. Read the rest of this entry »

Make a Book Marketing Timeline Work for You

November 19th, 2013

Most people don’t realize that a strategic book marketing timeline can be the secret to executing a successful marketing campaign. Generally, that’s because they are juggling so many different activities that WHEN they happen doesn’t seem nearly as important as IF they happen. Not worrying about the “when” can sink even the best book marketing campaign.

 

We’ve seen it happen: Review campaigns are launched with no ARC, no finished book and/or no book available for pre-order or order on Amazon. A huge book PR campaign launches and the author gets a great interview – but the book is only available at one (or no) retailer because it was just released. Amazon book reviewers are excited about posting a review but can’t because of availability. On the flip side, a publisher releases a fantastic book but budgets for a year for a major PR campaign – making it too late to secure good publicity for the book.

 

Your book marketing timeline should serve as your road map, master document and bible for your marketing campaign. This is especially true if you are working with a team: Sales, PR and Marketing. All of these pieces must come together, and be on the same page, for success. Read the rest of this entry »

Book Marketing Plan for the Holidays

November 13th, 2013

Book marketing plan for the holidaysIt’s November. It gets dark early. It’s snowing in Chicago. It’s time to start thinking about your book marketing plan for the holidays – which are right around the corner.

 

The truth of the matter is, holiday marketing should start in September for books being promoted through the entire holiday season. Unfortunately, a lot of publishers and authors just aren’t ready to release their book yet and have a mid-November/December pub date planned.

 

Don’t worry, you haven’t completely missed out.  Read the rest of this entry »

Book Distribution for Self Publishers

October 23rd, 2013

book distribution for self publishers, book distributionWe are frequently asked about book distribution for self publishers. And, in fact, most authors who call expect the answer to their question to be short, sweet and to the point.

 

That’s just not the case.

 

In fact, the options for book distribution for self publishers has exploded over the years. Authors can now self distribute, print and distribute using a POD company, use a traditional small press distributor or self-distribute their ebook. So many choices – so how does book distribution work? Read the rest of this entry »

How to Launch a Virtual Book Party

October 17th, 2013

virtual book party, virtual book eventAuthors might think I’m nuts but I’ve become totally fascinated by the whole concept of the “Virtual Book Party” or “Virtual Book Event.” I’ve watched several authors do it successfully. And, I’ve watched some not able to execute it at all.

 

Here’s what I do know:  This is a really good idea if you have a great following on Twitter and Facebook. It can also be a really  cool way to connect with readers and promote your book. Read the rest of this entry »

Book Sales Online

September 20th, 2013

Book Sales Online, Book SalesSet yourself up for successful online book sales!

Your book is written, printed, published and ready to go out into the world…or is it?  There are many steps an author can take to make sure their book sales online are as successful as possible.

Let’s look at a couple online book marketing strategies…

Read the rest of this entry »

Amazon Book Review

September 9th, 2013

Amazon Book ReviewGo for the top reviewers!

 

An Amazon book review campaign is a great book marketing strategy. Are you looking to get Amazon reviews for your newly published book?  If you’re not, you should be!

 

But go about it the right way. Read the rest of this entry »

Book Packaging Ideas…say what?

September 4th, 2013

Book Packaging IdeasProfessional book package and book packaging ideas are terms that publishing professionals toss around on a regular basis. In fact, The Cadence Group offers a full range of book packaging services. Here’s the thing, a lot of authors don’t actually know what goes into packaging and what it all means. And who can blame them? It’s a very loose term that encompasses so many different things in the book production process.

Read the rest of this entry »

Book Publishing Contract –
The Art of Negotiation

August 29th, 2013

We understand how exciting news of a book publishing contract can be. It’s thrilling when a call comes in from a client exclaiming:
 

“I’ve been offered a book deal with a publisher!”

 

All of the legwork and persistence has paid off and now it is time for advance monies and congratulations!

 

While getting the offer may SEEM like crossing the finish line, the reality is your work has just begun. Before you sign your contract, it’s important to know your rights, understand what you’re reading and perfect the art of negotiation. Read the rest of this entry »