Writing a Book Review

August 26th, 2013

Writing a Book ReviewWhen writing a book review, book reviewers can use a variety of different book review formats. There is no standard to follow, though many reviewers will stick to one that they find and like so that their followers know what to expect.


Obviously NY Times book reviews may differ from free book reviews received from online book bloggers – but the premise is still the same. The reader is writing a review of the book and giving their personal opinion or recommendation. Read the rest of this entry »

Beware Your Self-Publishing Company

August 22nd, 2013

BewareThis week has been a tough week for self-publishing. It seems like I’ve read close to a dozen blogs about authors who have run into trouble with their self-publishing company or vanity press on a wide variety of different levels. I’ve already compiled a list of self-publishing red flags but now I want to provide some writer resources. Read the rest of this entry »

Choosing Book Marketing Services

August 19th, 2013

Book Marketing ServicesChoosing the best book marketing services for your publishing program can be a daunting task. If you just Google book marketing, book publicity, or book PR, there are a wealth of advertisements and options available. Some are really fantastic! Some like to sell the dream but don’t deliver. Read the rest of this entry »

eBook Cover Design Tips

August 15th, 2013

We frequently get inquiries regarding strategic eBook cover design tips from clients and colleagues. In fact, more and more authors are focusing their sales and marketing efforts on their eBook with the printed book being an “extra” available for print book readers and bookstores through CreateSpace and/or Lightning Source. Because this is such a hot topic, we figured we would pull together our tips into one place. Read the rest of this entry »

Book Sales Figures

July 2nd, 2013

Book Sales Figures – What do they mean? What’s good? What’s bad?

These are a few of the questions we get asked every day by authors and publishers trying to understand their book sales statistics and numbers. Let’s look at these today.
Read the rest of this entry »

Crowdfunding for Authors

June 21st, 2013

What is crowdfunding for authors – and how can it help to get your book published? Our guest post today introduces this new technology and how it impacts the publishing industry.

Crowdfunding Q & A

by Justine Schofield, communications coordinator at Pubslush.


Crowdfunding is one of the newest buzz words to hit the Internet, but many people are still unsure what exactly crowdfunding is, so here’s a quick Q&A to break down the basics and explore how authors can use this new technology.
Read the rest of this entry »

Self Publishing Pros and Cons

June 17th, 2013

It’s important to make your list of self publishing pros and cons to make sure it is the right decision for you BEFORE you decide to self publish your book. Just in case you need some help getting that list started…..

My List of Self–Publishing Pros:

•       You are in charge of your own future

•       The title, cover, trim size and price are set by you

•       You earn more money per copy sold
Read the rest of this entry »

Self Publishing Red Flags

May 14th, 2013

Self Publishing Red Flags

Authors: Beware of these self publishing red flags.

Self publishing companies have been in the news recently for a variety of reasons (including lawsuits). Because of this, I thought I would provide my list of “red flags” to look out for when you are dealing with any type of self-publishing companies. If one or more of these occurs, run—don’t walk—far far away!
Read the rest of this entry »

Plan Before You Publish

May 10th, 2013


It’s REALLY important to plan before you publish a book. All to often, we receive books here at The Cadence Group from authors and publishers who need help with book marketing but don’t have a market-ready book. This is really upsetting when they have thousands of copies in the warehouse. The publishing plan must be in place before the book is ever sent to the printer. This includes thinking things all the way through to the end consumer.
Read the rest of this entry »

Small Run Book Printing

May 3rd, 2013

Book Printing – Part Two

Small run book printing (or short run) is becoming more and more common for self-published authors and traditional publishers alike. Why? It’s more cost-effective and it can decrease the financial risk of a large print run. It also gives publishers far more options in regard to making edits and changes.
Read the rest of this entry »