Book Pre-order Headache

April 23rd, 2013

Avoid delivering a book pre-order headache to your reader and end consumer!


Here at The Cadence Group we spend a lot of time working with our clients on developing strategic online book marketing plans. This includes working with them on their Amazon page, Amazon Author page, Book Reviews, eBooks and a myriad of other different marketing plans and programs.


One thing that we are always confident in – and committed to – is that we work with authors who want to market their books with integrity for both their program and their reader.
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Critical Book Review

April 17th, 2013

How to deal with critical feedback


A critical book review can be quite disheartening for an author. So much time, effort and money goes into publishing a book that less than positive feedback can feel downright discouraging. After all, you’ve finally managed to get review copies into the hands of top book reviewers and the feedback isn’t as great as you’d hoped.


Not to worry.


Critical book reviews still generate online chatter and visibility for a book. In fact, more conversation generally happens around these types of online reviews. They may even be picked up by a book discussion group if you’re lucky!
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Printing a Book

April 11th, 2013

Book Printing – Part One

How to go about printing a book is a big decision facing publishers today. Printing can be one of the priciest pieces of the book publishing process and there are a number of options available to authors and publishers.


Today’s post is the first in a series on Book Printing and the pros and cons of some of some of these different options and things that you should consider before making a final decision on how you plan to print your book.


Offset Printing


Offset printing is the “traditional” printing process that publishers have been using for years. There are a number of quality offset printers in the US and overseas who work with small presses and do a phenomenal job.


The Good:

  • Cost per unit tends to be less expensive. The higher the quantity, the cheaper the per unit cost
  • Turnaround time is in the neighborhood of 5-8 weeks if you print domestically or in Canada
  • Offset printers can accommodate a wide variety of trim sizes
  • Quality tends to be very, very good if working on a reputable press
  • At 1000+ units, this is a very cost-effective option for printing a book
  • Offset printers work in color, black and white, hardcover, paperback and can accommodate inserts and other design options such as embossing, foil stamping, etc.

Things to Consider:

  • Plan on 1000+ copies to be cost effective
  • Up front costs are higher as you are responsible for paying for the entire print run up front
  • You must have a warehousing/fulfillment/distribution plan in place prior to going to press. Those books have to be delivered somewhere—we don’t recommend your garage!
  • You are committing to 1000+ units. Changes to the cover or interior won’t be made until you reprint—if you get a great endorsement or find a horrific typo, you have to work through that initial print run prior to making changes
  • Most publishers lose money on the first print run of their book at 1000+ units because all of the book printing and publishing costs go against that first print run


Prior to committing to any offset printer, it’s important to request sample copies of books that they have printed recently that are similar to yours. It’s perfectly appropriate to request 1-3 samples prior to signing a quote for their book printing services. Make sure you’re getting samples that are in a similar trim size, have the same binding and, if appropriate, have the “pluses” that your book has such as foil or embossing on the cover.


Make sure you have agreed to terms with the printer prior to signing your quote. Depending on the size of your press, you may be required to pay 100% up front, 100% on delivery or be put on 30-day terms before they will start printing books. All offset printers will do a credit check prior to opening an account with you as your print run will likely run in to the thousands of dollars.


Find out what their proof process is and the cost associated with that process. Some offset book printers will do digital proofs only (not recommended) and others will provide digital proofs for the interior and hard copy proofs for the cover and others will provide hard copy proofs for both (recommended). Some printers will work the cost of the proof in to the quote for their book printing services, others charge that out separately.


When printing a book, always take into account shipping. This is charged separately from your per unit printing cost. The printer will likely ask about where the books are being delivered. If there’s no loading dock, extra charges may apply.


Don’t get fooled in to thinking more is better! Just because the cost per unit is cheaper at higher quantities, it’s not always a good idea to print more for less.  You have to have a plan for how you are going to sell these books.


Contact us today to learn more about The Cadence Group’s book printing and publishing services! 

*** Printing a Book is the first in our series on Book Printing. *** 

Be sure to check out Small Run Book Printing – the second article in the series.


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Book Reviews

April 4th, 2013

Book reviews are an important part of an author’s overall book marketing strategy. They can build credibility for the book in both the offline and online book communities.


So how does an author go about getting a book reviewed?


Steps for Obtaining a Book Review


Step One:

Research book review websites and compile a list. Then look for genre specific sites and category sites that may not even be tied into the publishing world. Compile a list of these websites as well. This will be your review database from which you will work to boost your book marketing efforts.


Step Two:

Write a compelling “pitch” that you will send out to online book reviewers. Make it catchy.

Be sure to address the following:

What makes your book stand out from the rest? Why should they take a chance on reviewing your book over another?

Include the following book information:

  • Book Title:
  • Author Name:
  • Book Publication date:
  • Genre:
  • Brief synopsis:

Add any other pertinent information and be sure to attach a book cover image. It’s usually helpful to add a link thru to the book’s listing on as well.


Step Three:

Send out your pitch! This is where the fun begins.


Step Four:

Be sure to respond in a timely manner to all book requests – and include a note that you’d like them to email you the link to their book review once it is posted.


Step Five:

Follow-up in a month or so to make certain that the review copy was received and to check in on the progress of the review.


Step Six:

Comment! Book reviewers love it when an author takes the time to engage their followers in conversation and comment on the online book reviews – so be sure to participate.


Step Seven:

Don’t take it personal! Stay tuned to hear our thoughts on how to deal with a critical book review.


Book reviewers – do you have any tips or comments to add?


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Book Club

April 1st, 2013

I recently joined a book club. We meet at a wine bar. Books and wine – a perfect combination one Wednesday a month. I love it!


But, I have a dirty little secret. No one there knows I work in publishing outside of a friend who also attends. It’s under wraps.


Book club provides such a wonderful opportunity to share the “other side” of the business. I’m reading new and different titles. I’m listening and sharing with other readers. I love it!


Part of the fun is attending as a reader. A general consumer. A book lover and a wine drinker. True, I sometimes have to hold my tongue when misleading, untrue (and often funny) comments are made about the publishing industry. I just smile and nod with the rest of the ladies and pretend I don’t know what they are talking about.


Is it wrong to tuck away my professional life for 2 hours a month? I don’t think so. For those two hours I can be just like everyone else.


Sharing, listening and hanging out with other book people at book club and secretly remembering why I got into this business in the first place.


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Your Amazon Book Page

March 27th, 2013

Amazon Book PageAuthors:  It’s time to look at your Amazon book page.

Most self-published authors, small presses and even some of the big houses are selling a lot of their books on This is great. But it’s also daunting.

More and more books are published every year. Trying to get yours “found” on Amazon can be incredibly difficult. Read the rest of this entry »

The Bright Future of the Book Business

March 19th, 2013

My take on the future of the book business:  Bright Future of Book Business

Regardless of all the bad news you might hear, the future of the publishing industry is bigger and brighter than it’s ever been.


Let’s take a look at that future:


• The opportunities to reach readers have gone far beyond just mom and pop independent stores, brick and mortar retail chains and online retailers.

• You can reach readers through a variety of different formats: Hardcover, paperback, pop-op, eBooks.

• You can reach readers in a variety of different ways – printed books, yes, but also through their phone, their tablet, their eReader, their computer.

• You can reach readers in a variety of different places—You can reach them at home or you can reach them on the road. You can reach them on a beach or on an airplane. –Anywhere where wi-fi or data exists, you can reach your reader.

• You can target a niche audience in ways that you never could before and still reach thousands of people.

• Brick and mortar retailers are far more open to self-published, small press and POD books than ever before.

• The explosion of social media has made it possible to engage in a full-press marketing campaign online at very little cost.

• You can choose to JUST publish an eBook.


The world of books isn’t shrinking as some might tell you. In fact, it’s expanding. It’s growing both in terms of how to reach readers and the availability of books out there.


My take of the future of the book business? We have a bright future ahead of us!


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Stewards of the Printed Word

March 14th, 2013

We are all stewards of the printed word. It’s easier than ever to get published. It’s not always easy to publish well.


It is more important than ever to produce quality work that will stand out—whether that’s with the literary agent reviewing your proposal, the editorial assistant going through the slush pile, or the end consumer who is buying your book. This holds true for traditional publishers and self-publishers.


eBooks and inexpensive printing and distribution options have made it incredibly easy, and cheap, to make content available to readers. This is great, but it also comes with an added responsibility that we all share.


An author and publisher may have one shot to connect with a reader—it’s important to put your best foot forward. Be proud of what you publish.


How many of you read eBooks? How many of you have returned one because of poor editing, terrible formatting or it was simply just bad? Me too!


That holds true for books that are self-published as well as books that are traditionally published. A few years ago I wrote a letter to an author and publisher because the author’s most recent eBook was riddled with typos. And this was a bestselling author published from a well-known press. If that was my first experience with this author, I never would have purchased another one of her books. Ever.


Quality matters. There’s a smorgasbord of books available. If yours “tastes” bad, readers won’t come back for seconds.


More than anything, it’s important to remember this: Those of us in book publishing are stewards of the printed word. We in the book business—editors, agents, publishers, designers, authors, and writers are responsible for engaging people in the act of reading. We teach people to love books. We want any experience they have with the written word to be a positive one. We want to create books that change lives.


And we can.


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Pre-Pub Cheat Sheet

January 29th, 2013

A pre-pub cheat sheet can save you time, money and avert a potential headache. You might think it could never happen to you, but we’ve seen some egregious (if at times funny) mistakes in books that come off press. This is true for major publishers and self-publishers alike.


I keep a running pre-pub cheat sheet at my desk. It gets updated frequently. Missing something? Let me know and I’ll add it to my list!


ISBN – Check your ISBN on the copyright page and on your bar code (make sure your eBook ISBN is on your eBook and your printed book ISBN is on your printed book)

Title – Check the final spelling of your title and subtitle on the front and back cover of the book

Author Name – Check the spelling of the author’s name on the front cover, copyright page and title page (yes, I’ve seen it happen where the author name was incorrect in a key spot)

Price – Does your price match with your listing on Bowker and Books in Print

Table of Contents – Check the page numbers of the final manuscript against your TOC.

Headers/Footers – Confirm that the headers and footers are correct and change appropriately (check for typos)

Copyright page – Confirm the date, disclaimer, author name, publishing info, designer credit, ISBN and all other information needed is listed appropriately

Chapter Titles – Chapter titles may change during the editorial process. Make sure your TOC and headers reflect any changes

Trim Size – Ensure the final print-ready interior file and print-ready cover file have the same (correct) trim size

Proofread your cover. Again.

Confirm your index, front matter and back matter are IN the final book. If it’s listed in your TOC, you should be checking to confirm it’s in the final book.

Proofread your dedication and acknowledgements. Again. Spelling your Aunt Daphne’s name wrong won’t win you any points!

Check your acknowledgements one last time – Make sure you haven’t forgotten anyone that should be thanked. For example, your spouse might like a mention (or two)

Proofread your spine – Is the full cover there? Is it spelled right? Is your name spelled right on the spine?

Confirm your publishing logo – It should show on the spine, back cover, copyright page and title page of your book

Check the front matter – at a minimum (bare minimum) you should have a copyright page and title page. Other front matter may include a dedication, acknowledgements, Table of contents, Preface and/or Foreword

About that Preface and Foreword... – Make sure you’ve spelled the expert’s name correctly. Double check that their attribution is correct.


My list grows daily. I’m open to suggestions! What do you have on your pre-pub cheat sheet?


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New Year’s Resolutions

January 22nd, 2013

And Book Publishing


It’s that New Year’s resolutions time of year – and I’m not sure about you, but my gym experience has changed dramatically over the past several weeks. Machines are full, parking is miserable and there a far fewer lockers to choose from. I know it’s going to happen every January but it still surprises me that every year HUNDREDS of people either join, or recommit to their gym experience. That leaves the rest of us regulars anxiously awaiting the mid-February drop off and looking forward to the day we can almost fully reclaim the gym in early March.


What does all of this have to do with book publishing? At the beginning of each year, we often work with our clients to identify their publishing goals for the year. This can include writing a new book, successfully launching a new book or working on the promotion of their backlist. All too often, however, I see authors and publishers start the year with a solid plan and a ton of enthusiasm….until early March. Just like the gym, authors and publishers find that working on their book is A LOT of work and the results can be slow to come in.


Here are 5 Ways to Make sure you’re still in the game long after your book publishing counterparts have given up on their New Year’s Resolutions:


Have a Month-by-Month Plan

Literally layout the 12 months of the year and list what you hope to accomplish during each month. This might include a word count goal for writers. It might include an actual publishing schedule (finished manuscript date, cover design, editorial work, printing and publication). In some cases it might be a 12-month sales and marketing plan with achievable goals for each month.


Set Achievable Goals

Just like you won’t lose 25 pounds in your first month back at the gym, you also won’t achieve all of your publishing goals in January. Setting goals that are impossible to meet just sets you up for failure. In the excitement of launching a new campaign, some folks can forget that they have a job, or a family, or a life. They pack their goals in to the first couple of months and then get frustrated when they can’t achieve them. A general rule of thumb is to estimate that you might accomplish 30 – 50% of what you have planned. Plan for that. Celebrate your success. If you inch in to next month’s activities, congratulations!


Holidays are Important

If you’re working on a book sales and marketing plan, think holidays. Is your book perfect for Mother’s Day? What about Dads and Grads season? A summer beach read? Take holidays in to consideration during your planning. You might have a great promo planned for March (just because it fits on your calendar) that may make more sense in May. The same goes for publishing. Can you move your pub date up (or back) to hook it around a holiday or season?


Budget for the full year

You will spend either time or money (or both) every month of the year. Set your budget accordingly. Also set your budget around bigger planned months. If you know you’re going to do a hard marketing push in October, budget for it in January. Plan on setting aside some dollars even on months where your goals are minimal. Yes, those are the months your printer will run out of ink and you need to buy paper in bulk!


Make it Fun

When you started the writing and publishing process, you did it for a reason. You were most likely excited about the book, your plans, and the future of the program. Somewhere along the way, you might find that you’ve lost sight of the fun and excitement of publishing a book. As one of your New Year’s resolutions, plan “fun days” in to your schedule. Reconnect with books at a local library. Plan a day at a writers conference. Play hooky and take your laptop to the park. Plan a quirky marketing event (lemonade stand anyone?)


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