Book Marketing Cheat Sheet for Self-Published Authors

Book Marketing Cheat Sheet, Self-Published AuthorsAuthors don’t need to spend thousands of dollars on promotion and marketing. But, you also can’t just put your book up on Amazon and hope for the best. Whether you have a big budget or no budget, marketing matters.

Here are 13 simple marketing tips to help you get started.


The Book Marketing Cheat Sheet

•  Set up author pages at Amazon Author Central and Goodreads

•  If applicable – plan to analyze and adjust key words and categories through your CreateSpace account

•  Consider a Goodreads giveaway as part of your book launch – it’s free!

•  Establish which social media works for you and set a schedule

•  Mine your personal and professional contacts – announce the release

•  Run an eBook promotional campaign – free or $.99 to spread the word about your book

•  Participate in online discussion groups

•  Book reviews matter – Amazon, Goodreads, online, print media

•  Host an event at your local bookstore, library or online

•  Write guest articles and submit them to bloggers and online media

•  Pitch your book to your local bookstore

•  Send a press release to industry publications and your local media

•  Record any events/media and upload your video to Amazon and/or Goodreads


Still in the initial stages of the publishing process? Check out our Pre-Pub Cheat Sheet.


Have marketing tips to share that worked for your self-published book? Please comment below to add to this book marketing cheat sheet!


Related Marketing Advice and Checklists for Authors

Ebook Marketing Tips
Make a Book Marketing Timeline Work for You


Return from Book Marketing Cheat Sheet for Self-Published Authors to Book Consulting

Return to The Cadence Group Home

Share this article:
Share on FacebookShare on Google+Tweet about this on TwitterPin on PinterestEmail this to someone

Tags: , , , , ,

Leave a Reply

What is 10 + 8 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)