Book Reviews

Book reviews are an important part of an author’s overall book marketing strategy. They can build credibility for the book in both the offline and online book communities.

 

So how does an author go about getting a book reviewed?

 

Steps for Obtaining a Book Review

 

Step One:

Research book review websites and compile a list. Then look for genre specific sites and category sites that may not even be tied into the publishing world. Compile a list of these websites as well. This will be your review database from which you will work to boost your book marketing efforts.

 

Step Two:

Write a compelling “pitch” that you will send out to online book reviewers. Make it catchy.

Be sure to address the following:

What makes your book stand out from the rest? Why should they take a chance on reviewing your book over another?

Include the following book information:

  • Book Title:
  • Author Name:
  • Book Publication date:
  • Genre:
  • Brief synopsis:

Add any other pertinent information and be sure to attach a book cover image. It’s usually helpful to add a link thru to the book’s listing on Amazon.com as well.

 

Step Three:

Send out your pitch! This is where the fun begins.

 

Step Four:

Be sure to respond in a timely manner to all book requests – and include a note that you’d like them to email you the link to their book review once it is posted.

 

Step Five:

Follow-up in a month or so to make certain that the review copy was received and to check in on the progress of the review.

 

Step Six:

Comment! Book reviewers love it when an author takes the time to engage their followers in conversation and comment on the online book reviews – so be sure to participate.

 

Step Seven:

Don’t take it personal! Stay tuned to hear our thoughts on how to deal with a critical book review.

 

Book reviewers – do you have any tips or comments to add?

 

Return from Book Reviews to Book Marketing Services

Return to The Cadence Group’s Home Page

 

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One Response to “Book Reviews”

  1. 1. Read my profile and don’t suggest books which are out of my preferred subjects.

    2. Don’t send a mass mailing to me and try to make it look personalized.

    3. Be sure to indicate if your book is digital or physical. I will not read/review digital books.

    4. If you (the author) are sending me a book, take the time to authgraph it. Its worth the couple of minutes.

    5. If I am backed up, I will tell you a time frame to read/review your book. Don’t expect me to change that.

    6. I hate it when an author complains about the rating I give a book. I think there is already too much “rating inflation.”

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