5 Ways to Find a Hook to Market your Book

July 11th, 2014

Marketing a book, or any product, can be challenging in a number of ways. The first is, of course, reaching your audience. That’s a whole other blog post in the making. The second most challenging aspect of marketing your book is actually the most fun (I think).
 
To successfully market your book you must find a hook to engage potential readers. This is your “why to buy”, “why to pay attention”, “why to visit your book sale page”, “why to attend your author event”. Read the rest of this entry »

The True Costs of Self-Publishing

June 12th, 2014

If you dig around online, you will find that you can self-publish a book for anywhere from $1,500 to $30,000. It completely depends on how you go about it. And how you choose to spend your money.

 

If you are not prepared, or are unable, to invest in your book properly up front, self-publishing is not right for you. In fact, we tell most of our clients that if they aren’t comfortable losing every penny they put in to their self-published book, they shouldn’t do it. That doesn’t always win me friends but it can prevent someone from making a huge mistake. See this related article on When Self-Publishing Makes Sense. Read the rest of this entry »

When Self-Publishing Makes Sense

June 10th, 2014

When self-publishing makes sense:  To start, self-publishing doesn’t necessarily make sense, at all, if that is your only option to get published. All too often we see books that have been turned down by publishers and literary agents due to content and/or editorial issues. Unfortunately, rather than take constructive feedback, it’s incredibly easy for authors to choose to do it themselves. Sometimes that works out. Sometimes it doesn’t. On the flip side, many authors choose to self publish because it just makes sense: they will get their book out faster and can make more money per copy sold. Read the rest of this entry »

Can You Guarantee Only Good Book Reviews?

May 22nd, 2014

“Can you Guarantee Only Good Book Reviews?”

Can you guarantee good book reviews?

We get this question a lot.

 

When we explain that we cannot and do not guarantee good reviews, we frequently get a thanks but no thanks about working with us. We’re ok with that. Read the rest of this entry »

5 Simple Tips to Maximize Your Book’s Presence on Amazon

April 8th, 2014

Amazon is the world’s biggest book marketplace. And it’s getting bigger and more accessible every day. Because of that, it is becoming increasingly more difficult for authors and publishers to ensure their book is “found” through Amazon search. There are certainly things out of your control – but there are also things within your control that can vastly improve your book’s “findability” on Amazon.

 

5 Simple Tips to Maximize Your Book's Presence on Amazon Read the rest of this entry »

Is Your Book Market-Ready?

March 26th, 2014

One of the biggest challenges we see authors and self-publishers face today is a finished book product that they are excited about but that, unfortunately,  isn’t market-ready. This can often be the case in spite of the fact that the author has spent thousands of dollars with a self-publishing company, editorial & design teams, and on book marketing and PR. How is this possible? Read the rest of this entry »

How Does Book Distribution Work?

March 12th, 2014

How Does Book Distribution Work?  is a question that every author should be asking. Without a full understanding of book distribution and what it means, authors and publishers can make costly mistakes bringing their book to market. Read the rest of this entry »

Self Publishing Process

March 5th, 2014

The Self Publishing process can seem confusing, and daunting, for any author. There are so many choices, so much advice, and so many decisions to make prior to publication. The truth is, self-publishing a book really starts when the writing is done. Finishing the book is great, but a lot of your work still lies ahead.

 

So the question is:

What does the self publishing process really look like?

Read the rest of this entry »

Make a Book Marketing Timeline Work for You

November 19th, 2013

Most people don’t realize that a strategic book marketing timeline can be the secret to executing a successful marketing campaign. Generally, that’s because they are juggling so many different activities that WHEN they happen doesn’t seem nearly as important as IF they happen. Not worrying about the “when” can sink even the best book marketing campaign.

 

We’ve seen it happen: Review campaigns are launched with no ARC, no finished book and/or no book available for pre-order or order on Amazon. A huge book PR campaign launches and the author gets a great interview – but the book is only available at one (or no) retailer because it was just released. Amazon book reviewers are excited about posting a review but can’t because of availability. On the flip side, a publisher releases a fantastic book but budgets for a year for a major PR campaign – making it too late to secure good publicity for the book.

 

Your book marketing timeline should serve as your road map, master document and bible for your marketing campaign. This is especially true if you are working with a team: Sales, PR and Marketing. All of these pieces must come together, and be on the same page, for success. Read the rest of this entry »

Book Marketing Plan for the Holidays

November 13th, 2013

Book marketing plan for the holidaysIt’s November. It gets dark early. It’s snowing in Chicago. It’s time to start thinking about your book marketing plan for the holidays – which are right around the corner.

 

The truth of the matter is, holiday marketing should start in September for books being promoted through the entire holiday season. Unfortunately, a lot of publishers and authors just aren’t ready to release their book yet and have a mid-November/December pub date planned.

 

Don’t worry, you haven’t completely missed out.  Read the rest of this entry »