Book Distribution for Self Publishers

October 23rd, 2013

book distribution for self publishers, book distributionWe are frequently asked about book distribution for self publishers. And, in fact, most authors who call expect the answer to their question to be short, sweet and to the point.

 

That’s just not the case.

 

In fact, the options for book distribution for self publishers has exploded over the years. Authors can now self distribute, print and distribute using a POD company, use a traditional small press distributor or self-distribute their ebook. So many choices – so how does book distribution work? Read the rest of this entry »

How to Launch a Virtual Book Party

October 17th, 2013

virtual book party, virtual book eventAuthors might think I’m nuts but I’ve become totally fascinated by the whole concept of the “Virtual Book Party” or “Virtual Book Event.” I’ve watched several authors do it successfully. And, I’ve watched some not able to execute it at all.

 

Here’s what I do know:  This is a really good idea if you have a great following on Twitter and Facebook. It can also be a really  cool way to connect with readers and promote your book. Read the rest of this entry »

Book Sales Online

September 20th, 2013

Book Sales Online, Book SalesSet yourself up for successful online book sales!

Your book is written, printed, published and ready to go out into the world…or is it?  There are many steps an author can take to make sure their book sales online are as successful as possible.

Let’s look at a couple online book marketing strategies…

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Book Packaging Ideas…say what?

September 4th, 2013

Book Packaging IdeasProfessional book package and book packaging ideas are terms that publishing professionals toss around on a regular basis. In fact, The Cadence Group offers a full range of book packaging services. Here’s the thing, a lot of authors don’t actually know what goes into packaging and what it all means. And who can blame them? It’s a very loose term that encompasses so many different things in the book production process.

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Book Publishing Contract –
The Art of Negotiation

August 29th, 2013

We understand how exciting news of a book publishing contract can be. It’s thrilling when a call comes in from a client exclaiming:
 

“I’ve been offered a book deal with a publisher!”

 

All of the legwork and persistence has paid off and now it is time for advance monies and congratulations!

 

While getting the offer may SEEM like crossing the finish line, the reality is your work has just begun. Before you sign your contract, it’s important to know your rights, understand what you’re reading and perfect the art of negotiation. Read the rest of this entry »

Beware Your Self-Publishing Company

August 22nd, 2013

BewareThis week has been a tough week for self-publishing. It seems like I’ve read close to a dozen blogs about authors who have run into trouble with their self-publishing company or vanity press on a wide variety of different levels. I’ve already compiled a list of self-publishing red flags but now I want to provide some writer resources. Read the rest of this entry »

Choosing Book Marketing Services

August 19th, 2013

Book Marketing ServicesChoosing the best book marketing services for your publishing program can be a daunting task. If you just Google book marketing, book publicity, or book PR, there are a wealth of advertisements and options available. Some are really fantastic! Some like to sell the dream but don’t deliver. Read the rest of this entry »

eBook Cover Design Tips

August 15th, 2013

We frequently get inquiries regarding strategic eBook cover design tips from clients and colleagues. In fact, more and more authors are focusing their sales and marketing efforts on their eBook with the printed book being an “extra” available for print book readers and bookstores through CreateSpace and/or Lightning Source. Because this is such a hot topic, we figured we would pull together our tips into one place. Read the rest of this entry »

Self Publishing Red Flags

May 14th, 2013

Self Publishing Red Flags

Authors: Beware of these self publishing red flags.

Self publishing companies have been in the news recently for a variety of reasons (including lawsuits). Because of this, I thought I would provide my list of “red flags” to look out for when you are dealing with any type of self-publishing companies. If one or more of these occurs, run—don’t walk—far far away!
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Plan Before You Publish

May 10th, 2013

 

It’s REALLY important to plan before you publish a book. All to often, we receive books here at The Cadence Group from authors and publishers who need help with book marketing but don’t have a market-ready book. This is really upsetting when they have thousands of copies in the warehouse. The publishing plan must be in place before the book is ever sent to the printer. This includes thinking things all the way through to the end consumer.
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