Small Run Book Printing

May 3rd, 2013

Book Printing – Part Two

Small run book printing (or short run) is becoming more and more common for self-published authors and traditional publishers alike. Why? It’s more cost-effective and it can decrease the financial risk of a large print run. It also gives publishers far more options in regard to making edits and changes.
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Printing a Book

April 11th, 2013

Book Printing – Part One

How to go about printing a book is a big decision facing publishers today. Printing can be one of the priciest pieces of the book publishing process and there are a number of options available to authors and publishers.


Today’s post is the first in a series on Book Printing and the pros and cons of some of some of these different options and things that you should consider before making a final decision on how you plan to print your book.


Offset Printing


Offset printing is the “traditional” printing process that publishers have been using for years. There are a number of quality offset printers in the US and overseas who work with small presses and do a phenomenal job.


The Good:

  • Cost per unit tends to be less expensive. The higher the quantity, the cheaper the per unit cost
  • Turnaround time is in the neighborhood of 5-8 weeks if you print domestically or in Canada
  • Offset printers can accommodate a wide variety of trim sizes
  • Quality tends to be very, very good if working on a reputable press
  • At 1000+ units, this is a very cost-effective option for printing a book
  • Offset printers work in color, black and white, hardcover, paperback and can accommodate inserts and other design options such as embossing, foil stamping, etc.

Things to Consider:

  • Plan on 1000+ copies to be cost effective
  • Up front costs are higher as you are responsible for paying for the entire print run up front
  • You must have a warehousing/fulfillment/distribution plan in place prior to going to press. Those books have to be delivered somewhere—we don’t recommend your garage!
  • You are committing to 1000+ units. Changes to the cover or interior won’t be made until you reprint—if you get a great endorsement or find a horrific typo, you have to work through that initial print run prior to making changes
  • Most publishers lose money on the first print run of their book at 1000+ units because all of the book printing and publishing costs go against that first print run


Prior to committing to any offset printer, it’s important to request sample copies of books that they have printed recently that are similar to yours. It’s perfectly appropriate to request 1-3 samples prior to signing a quote for their book printing services. Make sure you’re getting samples that are in a similar trim size, have the same binding and, if appropriate, have the “pluses” that your book has such as foil or embossing on the cover.


Make sure you have agreed to terms with the printer prior to signing your quote. Depending on the size of your press, you may be required to pay 100% up front, 100% on delivery or be put on 30-day terms before they will start printing books. All offset printers will do a credit check prior to opening an account with you as your print run will likely run in to the thousands of dollars.


Find out what their proof process is and the cost associated with that process. Some offset book printers will do digital proofs only (not recommended) and others will provide digital proofs for the interior and hard copy proofs for the cover and others will provide hard copy proofs for both (recommended). Some printers will work the cost of the proof in to the quote for their book printing services, others charge that out separately.


When printing a book, always take into account shipping. This is charged separately from your per unit printing cost. The printer will likely ask about where the books are being delivered. If there’s no loading dock, extra charges may apply.


Don’t get fooled in to thinking more is better! Just because the cost per unit is cheaper at higher quantities, it’s not always a good idea to print more for less.  You have to have a plan for how you are going to sell these books.


Contact us today to learn more about The Cadence Group’s book printing and publishing services! 

*** Printing a Book is the first in our series on Book Printing. *** 

Be sure to check out Small Run Book Printing – the second article in the series.


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Your Amazon Book Page

March 27th, 2013

Amazon Book PageAuthors:  It’s time to look at your Amazon book page.

Most self-published authors, small presses and even some of the big houses are selling a lot of their books on This is great. But it’s also daunting.

More and more books are published every year. Trying to get yours “found” on Amazon can be incredibly difficult. Read the rest of this entry »

Pre-Pub Cheat Sheet

January 29th, 2013

A pre-pub cheat sheet can save you time, money and avert a potential headache. You might think it could never happen to you, but we’ve seen some egregious (if at times funny) mistakes in books that come off press. This is true for major publishers and self-publishers alike.


I keep a running pre-pub cheat sheet at my desk. It gets updated frequently. Missing something? Let me know and I’ll add it to my list!


ISBN – Check your ISBN on the copyright page and on your bar code (make sure your eBook ISBN is on your eBook and your printed book ISBN is on your printed book)

Title – Check the final spelling of your title and subtitle on the front and back cover of the book

Author Name – Check the spelling of the author’s name on the front cover, copyright page and title page (yes, I’ve seen it happen where the author name was incorrect in a key spot)

Price – Does your price match with your listing on Bowker and Books in Print

Table of Contents – Check the page numbers of the final manuscript against your TOC.

Headers/Footers – Confirm that the headers and footers are correct and change appropriately (check for typos)

Copyright page – Confirm the date, disclaimer, author name, publishing info, designer credit, ISBN and all other information needed is listed appropriately

Chapter Titles – Chapter titles may change during the editorial process. Make sure your TOC and headers reflect any changes

Trim Size – Ensure the final print-ready interior file and print-ready cover file have the same (correct) trim size

Proofread your cover. Again.

Confirm your index, front matter and back matter are IN the final book. If it’s listed in your TOC, you should be checking to confirm it’s in the final book.

Proofread your dedication and acknowledgements. Again. Spelling your Aunt Daphne’s name wrong won’t win you any points!

Check your acknowledgements one last time – Make sure you haven’t forgotten anyone that should be thanked. For example, your spouse might like a mention (or two)

Proofread your spine – Is the full cover there? Is it spelled right? Is your name spelled right on the spine?

Confirm your publishing logo – It should show on the spine, back cover, copyright page and title page of your book

Check the front matter – at a minimum (bare minimum) you should have a copyright page and title page. Other front matter may include a dedication, acknowledgements, Table of contents, Preface and/or Foreword

About that Preface and Foreword... – Make sure you’ve spelled the expert’s name correctly. Double check that their attribution is correct.


My list grows daily. I’m open to suggestions! What do you have on your pre-pub cheat sheet?


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