Make a Book Marketing Timeline Work for You

November 19th, 2013

Most people don’t realize that a strategic book marketing timeline can be the secret to executing a successful marketing campaign. Generally, that’s because they are juggling so many different activities that WHEN they happen doesn’t seem nearly as important as IF they happen. Not worrying about the “when” can sink even the best book marketing campaign.

 

We’ve seen it happen: Review campaigns are launched with no ARC, no finished book and/or no book available for pre-order or order on Amazon. A huge book PR campaign launches and the author gets a great interview – but the book is only available at one (or no) retailer because it was just released. Amazon book reviewers are excited about posting a review but can’t because of availability. On the flip side, a publisher releases a fantastic book but budgets for a year for a major PR campaign – making it too late to secure good publicity for the book.

 

Your book marketing timeline should serve as your road map, master document and bible for your marketing campaign. This is especially true if you are working with a team: Sales, PR and Marketing. All of these pieces must come together, and be on the same page, for success. Read the rest of this entry »

Book Marketing Plan for the Holidays

November 13th, 2013

Book marketing plan for the holidaysIt’s November. It gets dark early. It’s snowing in Chicago. It’s time to start thinking about your book marketing plan for the holidays – which are right around the corner.

 

The truth of the matter is, holiday marketing should start in September for books being promoted through the entire holiday season. Unfortunately, a lot of publishers and authors just aren’t ready to release their book yet and have a mid-November/December pub date planned.

 

Don’t worry, you haven’t completely missed out.  Read the rest of this entry »

How to Launch a Virtual Book Party

October 17th, 2013

virtual book party, virtual book eventAuthors might think I’m nuts but I’ve become totally fascinated by the whole concept of the “Virtual Book Party” or “Virtual Book Event.” I’ve watched several authors do it successfully. And, I’ve watched some not able to execute it at all.

 

Here’s what I do know:  This is a really good idea if you have a great following on Twitter and Facebook. It can also be a really  cool way to connect with readers and promote your book. Read the rest of this entry »

Book Sales Online

September 20th, 2013

Book Sales Online, Book SalesSet yourself up for successful online book sales!

Your book is written, printed, published and ready to go out into the world…or is it?  There are many steps an author can take to make sure their book sales online are as successful as possible.

Let’s look at a couple online book marketing strategies…

Read the rest of this entry »

Amazon Book Review

September 9th, 2013

Amazon Book ReviewGo for the top reviewers!

 

An Amazon book review campaign is a great book marketing strategy. Are you looking to get Amazon reviews for your newly published book?  If you’re not, you should be!

 

But go about it the right way. Read the rest of this entry »

Choosing Book Marketing Services

August 19th, 2013

Book Marketing ServicesChoosing the best book marketing services for your publishing program can be a daunting task. If you just Google book marketing, book publicity, or book PR, there are a wealth of advertisements and options available. Some are really fantastic! Some like to sell the dream but don’t deliver. Read the rest of this entry »

Critical Book Review

April 17th, 2013

How to deal with critical feedback

 

A critical book review can be quite disheartening for an author. So much time, effort and money goes into publishing a book that less than positive feedback can feel downright discouraging. After all, you’ve finally managed to get review copies into the hands of top book reviewers and the feedback isn’t as great as you’d hoped.

 

Not to worry.

 

Critical book reviews still generate online chatter and visibility for a book. In fact, more conversation generally happens around these types of online reviews. They may even be picked up by a book discussion group if you’re lucky!
Read the rest of this entry »

Book Reviews

April 4th, 2013

Book reviews are an important part of an author’s overall book marketing strategy. They can build credibility for the book in both the offline and online book communities.

 

So how does an author go about getting a book reviewed?

 

Steps for Obtaining a Book Review

 

Step One:

Research book review websites and compile a list. Then look for genre specific sites and category sites that may not even be tied into the publishing world. Compile a list of these websites as well. This will be your review database from which you will work to boost your book marketing efforts.

 

Step Two:

Write a compelling “pitch” that you will send out to online book reviewers. Make it catchy.

Be sure to address the following:

What makes your book stand out from the rest? Why should they take a chance on reviewing your book over another?

Include the following book information:

  • Book Title:
  • Author Name:
  • Book Publication date:
  • Genre:
  • Brief synopsis:

Add any other pertinent information and be sure to attach a book cover image. It’s usually helpful to add a link thru to the book’s listing on Amazon.com as well.

 

Step Three:

Send out your pitch! This is where the fun begins.

 

Step Four:

Be sure to respond in a timely manner to all book requests – and include a note that you’d like them to email you the link to their book review once it is posted.

 

Step Five:

Follow-up in a month or so to make certain that the review copy was received and to check in on the progress of the review.

 

Step Six:

Comment! Book reviewers love it when an author takes the time to engage their followers in conversation and comment on the online book reviews – so be sure to participate.

 

Step Seven:

Don’t take it personal! Stay tuned to hear our thoughts on how to deal with a critical book review.

 

Book reviewers – do you have any tips or comments to add?

 

Return from Book Reviews to Book Marketing Services

Return to The Cadence Group’s Home Page

 

Your Amazon Book Page

March 27th, 2013

Amazon Book PageAuthors:  It’s time to look at your Amazon book page.

Most self-published authors, small presses and even some of the big houses are selling a lot of their books on Amazon.com. This is great. But it’s also daunting.

More and more books are published every year. Trying to get yours “found” on Amazon can be incredibly difficult. Read the rest of this entry »