Is Your Book Market-Ready?

March 26th, 2014

One of the biggest challenges we see authors and self-publishers face today is a finished book product that they are excited about but that, unfortunately, ¬†isn’t market-ready. This can often be the case in spite of the fact that the author has spent thousands of dollars with a self-publishing company, editorial & design teams, and on book marketing and PR. How is this possible? Read the rest of this entry »

Book Packaging Ideas…say what?

September 4th, 2013

Book Packaging IdeasProfessional book package and book packaging ideas are terms that publishing professionals toss around on a regular basis. In fact, The Cadence Group offers a full range of book packaging services. Here’s the thing, a lot of authors don’t actually know what goes into packaging and what it all means. And who can blame them? It’s a very loose term that encompasses so many different things in the book production process.

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eBook Cover Design Tips

August 15th, 2013

We frequently get inquiries regarding strategic eBook cover design tips from clients and colleagues. In fact, more and more authors are focusing their sales and marketing efforts on their eBook with the printed book being an “extra” available for print book readers and bookstores through CreateSpace and/or Lightning Source.¬†Because this is such a hot topic, we figured we would pull together our tips into one place. Read the rest of this entry »