Avoiding Self Publishing Scams

October 12th, 2016

At least 2-3 times a week we talk to an author who has been a victim of a self-publishing scam or has engaged with a company that doesn’t follow best book publishing practices. It’s sad—and can be financially devastating.

 

The truth of the matter is, there are a lot of companies out there who will take advantage with little recourse for an author or publisher.

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The Right Way to Price Your Book

April 8th, 2015

Price Your BookFiguring out the right way to price your book can often be both challenging and overwhelming. It’s also an area where authors and publisher can make huge mistakes and adversely affect future book sales.
 
The phrase we hear a lot (and hate the most):
 
“I had to price my book at $XX.xx so that I could earn back all of the money that I’ve invested.”
 
I really, really, really hate to hear that. When we do, it tends to mean that a book is outrageously overpriced for it’s category. Unfortunately, I can understand the process that leads up to this. Read the rest of this entry »

Do You Know Your Book Publishing Goals?

February 25th, 2015

The first question we ask any author who contacts us is if they know their book publishing goals. If not, that’s generally the focus of our initial client contact.
 
Why? Because, it’s vital for authors to have a clear vision for their book before they embark on their publishing journey. Otherwise that journey can be long, expensive and unfocused.
 
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To Self-Publish or to Not Self-Publish?

November 13th, 2014

to publish or not to self-publishTo self-publish or to not self-publish? That is the question. And it’s a great one. There are so many pieces that go in to the self-publishing process that can be expensive, confusing and a minefield for costly mistakes. (See our article on the true costs of self-publishing.) However, the long process to traditional publishing can also be overwhelming – often taking several months to several years until your book finally comes to market.

 

Coming to the decision to self-publish should never be taken lightly. While there are a myriad of different things to consider, today we’d like to look at some of the basic challenges – and advantages – that come with taking the self-publishing road. Read the rest of this entry »

Why Kindle Unlimited is a Bad Idea

August 5th, 2014
Amazon has certainly been making headlines recently. Their most recent foray in to new business is the launch of Kindle Unlimited. Setup like Netflix, $9.99 per month gets you unlimited access to Kindle eBooks. For people who are Kindle junkies (and I fully admit to being one), this seems to be a good idea on paper. In fact, my husband was shocked when I didn’t sign up on Day One.

 

Kindle Unlimited
 

The truth of the matter is, I think Kindle Unlimited is a bad idea. It’s a bad idea for publishing. It’s a bad idea for authors and publishers. It’s a bad idea for readers.

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“Self-Publishing” vs. “Printing” a Book

July 15th, 2014

A couple of weeks ago we wrote a blog titled “The true costs of self-publishing.” It got a lot of comments and activity – in particular in several LinkedIn Groups. Some people agreed with our assessment, some didn’t. We don’t expect people to always agree with us but were thrilled to see so much discussion.
 

However, there was a running theme in the comments that I think is vital to address. And it breaks down to “self-publishing” vs. “printing” a book. Read the rest of this entry »

The True Costs of Self-Publishing

June 12th, 2014

If you dig around online, you will find that you can self-publish a book for anywhere from $1,500 to $30,000. It completely depends on how you go about it. And how you choose to spend your money.

 

If you are not prepared, or are unable, to invest in your book properly up front, self-publishing is not right for you. In fact, we tell most of our clients that if they aren’t comfortable losing every penny they put in to their self-published book, they shouldn’t do it. That doesn’t always win me friends but it can prevent someone from making a huge mistake. See this related article on When Self-Publishing Makes Sense. Read the rest of this entry »

When Self-Publishing Makes Sense

June 10th, 2014

When self-publishing makes sense:  To start, self-publishing doesn’t necessarily make sense, at all, if that is your only option to get published. All too often we see books that have been turned down by publishers and literary agents due to content and/or editorial issues. Unfortunately, rather than take constructive feedback, it’s incredibly easy for authors to choose to do it themselves. Sometimes that works out. Sometimes it doesn’t. On the flip side, many authors choose to self publish because it just makes sense: they will get their book out faster and can make more money per copy sold. Read the rest of this entry »

Is Your Book Market-Ready?

March 26th, 2014

One of the biggest challenges we see authors and self-publishers face today is a finished book product that they are excited about but that, unfortunately,  isn’t market-ready. This can often be the case in spite of the fact that the author has spent thousands of dollars with a self-publishing company, editorial & design teams, and on book marketing and PR. How is this possible? Read the rest of this entry »

Self Publishing Process

March 5th, 2014

The Self Publishing process can seem confusing, and daunting, for any author. There are so many choices, so much advice, and so many decisions to make prior to publication. The truth is, self-publishing a book really starts when the writing is done. Finishing the book is great, but a lot of your work still lies ahead.

 

So the question is:

What does the self publishing process really look like?

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