Debunking some (very) common book marketing misconceptions

September 1st, 2015

Coming up with a smart book marketing plan can be challenging. Especially because it’s vital that authors and publishers come up with a plan that’s right for their book. All book marketing is not equal. Each book is unique and therefore your plan must also be unique.

book marketing misconceptions

Having said that, there are a lot of misconceptions about what is “guaranteed” to work. Here’s a few of our favorites—and why we disagree: Read the rest of this entry »

Can You Guarantee Only Good Book Reviews?

May 22nd, 2014

“Can you Guarantee Only Good Book Reviews?”

Can you guarantee good book reviews?

We get this question a lot.

 

When we explain that we cannot and do not guarantee good reviews, we frequently get a thanks but no thanks about working with us. We’re ok with that. Read the rest of this entry »

5 Simple Tips to Maximize Your Book’s Presence on Amazon

April 8th, 2014

Amazon is the world’s biggest book marketplace. And it’s getting bigger and more accessible every day. Because of that, it is becoming increasingly more difficult for authors and publishers to ensure their book is “found” through Amazon search. There are certainly things out of your control – but there are also things within your control that can vastly improve your book’s “findability” on Amazon.

 

5 Simple Tips to Maximize Your Book's Presence on Amazon Read the rest of this entry »

Amazon Book Review

September 9th, 2013

Amazon Book ReviewGo for the top reviewers!

 

An Amazon book review campaign is a great book marketing strategy. Are you looking to get Amazon reviews for your newly published book?  If you’re not, you should be!

 

But go about it the right way. Read the rest of this entry »

Writing a Book Review

August 26th, 2013

Writing a Book ReviewWhen writing a book review, book reviewers can use a variety of different book review formats. There is no standard to follow, though many reviewers will stick to one that they find and like so that their followers know what to expect.

 

Obviously NY Times book reviews may differ from free book reviews received from online book bloggers – but the premise is still the same. The reader is writing a review of the book and giving their personal opinion or recommendation. Read the rest of this entry »

Critical Book Review

April 17th, 2013

How to deal with critical feedback

 

A critical book review can be quite disheartening for an author. So much time, effort and money goes into publishing a book that less than positive feedback can feel downright discouraging. After all, you’ve finally managed to get review copies into the hands of top book reviewers and the feedback isn’t as great as you’d hoped.

 

Not to worry.

 

Critical book reviews still generate online chatter and visibility for a book. In fact, more conversation generally happens around these types of online reviews. They may even be picked up by a book discussion group if you’re lucky!
Read the rest of this entry »

Book Reviews

April 4th, 2013

Book reviews are an important part of an author’s overall book marketing strategy. They can build credibility for the book in both the offline and online book communities.

 

So how does an author go about getting a book reviewed?

 

Steps for Obtaining a Book Review

 

Step One:

Research book review websites and compile a list. Then look for genre specific sites and category sites that may not even be tied into the publishing world. Compile a list of these websites as well. This will be your review database from which you will work to boost your book marketing efforts.

 

Step Two:

Write a compelling “pitch” that you will send out to online book reviewers. Make it catchy.

Be sure to address the following:

What makes your book stand out from the rest? Why should they take a chance on reviewing your book over another?

Include the following book information:

  • Book Title:
  • Author Name:
  • Book Publication date:
  • Genre:
  • Brief synopsis:

Add any other pertinent information and be sure to attach a book cover image. It’s usually helpful to add a link thru to the book’s listing on Amazon.com as well.

 

Step Three:

Send out your pitch! This is where the fun begins.

 

Step Four:

Be sure to respond in a timely manner to all book requests – and include a note that you’d like them to email you the link to their book review once it is posted.

 

Step Five:

Follow-up in a month or so to make certain that the review copy was received and to check in on the progress of the review.

 

Step Six:

Comment! Book reviewers love it when an author takes the time to engage their followers in conversation and comment on the online book reviews – so be sure to participate.

 

Step Seven:

Don’t take it personal! Stay tuned to hear our thoughts on how to deal with a critical book review.

 

Book reviewers – do you have any tips or comments to add?

 

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