Book Marketing Tips for the Holidays

October 31st, 2016

As we head into the holiday season (yes, they are coming!), is your book ready for primetime? Have you dusted off your metadata? Triple checked your book page? Let people know you actually have a book?

book marketing tips for the holidays, book marketing tips, holiday book marketing

Here’s a handy checklist of book marketing tips for the holidays to make sure you are ready to go:

When to Panic – Or not! – About Book Marketing

July 19th, 2016

You’ve done it! All of your hard work and dedication has paid off. Your book is (finally!) available. Congratulations!

But then a week goes by. No sales. No reviews.

Then it’s been a month (or more). Minimal sales. Minimal reviews.

You’ve heard that you have 90 days to launch your book. If nothing happens within the first 30-90 days, in fact, your book is dead in the water. That 90 days is creeping up and before you know it, you’re frustrated and ready to give up.

 

When to panic - or not - about book marketing  Read the rest of this entry »

The Right Way to Price Your Book

April 8th, 2015

Price Your BookFiguring out the right way to price your book can often be both challenging and overwhelming. It’s also an area where authors and publisher can make huge mistakes and adversely affect future book sales.
 
The phrase we hear a lot (and hate the most):
 
“I had to price my book at $XX.xx so that I could earn back all of the money that I’ve invested.”
 
I really, really, really hate to hear that. When we do, it tends to mean that a book is outrageously overpriced for it’s category. Unfortunately, I can understand the process that leads up to this. Read the rest of this entry »

Why Kindle Unlimited is a Bad Idea

August 5th, 2014
Amazon has certainly been making headlines recently. Their most recent foray in to new business is the launch of Kindle Unlimited. Setup like Netflix, $9.99 per month gets you unlimited access to Kindle eBooks. For people who are Kindle junkies (and I fully admit to being one), this seems to be a good idea on paper. In fact, my husband was shocked when I didn’t sign up on Day One.

 

Kindle Unlimited
 

The truth of the matter is, I think Kindle Unlimited is a bad idea. It’s a bad idea for publishing. It’s a bad idea for authors and publishers. It’s a bad idea for readers.

Read the rest of this entry »

5 Ways to Find a Hook to Market your Book

July 11th, 2014

Marketing a book, or any product, can be challenging in a number of ways. The first is, of course, reaching your audience. That’s a whole other blog post in the making. The second most challenging aspect of marketing your book is actually the most fun (I think).
 
To successfully market your book you must find a hook to engage potential readers. This is your “why to buy”, “why to pay attention”, “why to visit your book sale page”, “why to attend your author event”. Read the rest of this entry »

5 Simple Tips to Maximize Your Book’s Presence on Amazon

April 8th, 2014

Amazon is the world’s biggest book marketplace. And it’s getting bigger and more accessible every day. Because of that, it is becoming increasingly more difficult for authors and publishers to ensure their book is “found” through Amazon search. There are certainly things out of your control – but there are also things within your control that can vastly improve your book’s “findability” on Amazon.

 

5 Simple Tips to Maximize Your Book's Presence on Amazon Read the rest of this entry »

e Book Sales Numbers…The Scary Truth

November 26th, 2013

e Book Sales Numberse Book sales numbers often have authors, and their literary agents, scratching their heads during royalty statement time. It’s really hard to discern what’s real – and if numbers are being accurately reported by publishers. And both self publishers and traditional publishers are on the line here. The truth is, authors who self–distribute their eBooks have a far better view of their eBook sales numbers than a traditionally published author. Weird, right? Of course, even then numbers may not be accurate. Read the rest of this entry »

Book Marketing Plan for the Holidays

November 13th, 2013

Book marketing plan for the holidaysIt’s November. It gets dark early. It’s snowing in Chicago. It’s time to start thinking about your book marketing plan for the holidays – which are right around the corner.

 

The truth of the matter is, holiday marketing should start in September for books being promoted through the entire holiday season. Unfortunately, a lot of publishers and authors just aren’t ready to release their book yet and have a mid-November/December pub date planned.

 

Don’t worry, you haven’t completely missed out.  Read the rest of this entry »

Book Sales Online

September 20th, 2013

Book Sales Online, Book SalesSet yourself up for successful online book sales!

Your book is written, printed, published and ready to go out into the world…or is it?  There are many steps an author can take to make sure their book sales online are as successful as possible.

Let’s look at a couple online book marketing strategies…

Read the rest of this entry »

Book Sales Figures

July 2nd, 2013

Book Sales Figures – What do they mean? What’s good? What’s bad?

These are a few of the questions we get asked every day by authors and publishers trying to understand their book sales statistics and numbers. Let’s look at these today.
Read the rest of this entry »