Make a Book Marketing Timeline Work for You

November 19th, 2013

Most people don’t realize that a strategic book marketing timeline can be the secret to executing a successful marketing campaign. Generally, that’s because they are juggling so many different activities that WHEN they happen doesn’t seem nearly as important as IF they happen. Not worrying about the “when” can sink even the best book marketing campaign.

 

We’ve seen it happen: Review campaigns are launched with no ARC, no finished book and/or no book available for pre-order or order on Amazon. A huge book PR campaign launches and the author gets a great interview – but the book is only available at one (or no) retailer because it was just released. Amazon book reviewers are excited about posting a review but can’t because of availability. On the flip side, a publisher releases a fantastic book but budgets for a year for a major PR campaign – making it too late to secure good publicity for the book.

 

Your book marketing timeline should serve as your road map, master document and bible for your marketing campaign. This is especially true if you are working with a team: Sales, PR and Marketing. All of these pieces must come together, and be on the same page, for success. Read the rest of this entry »

Book Distribution for Self Publishers

October 23rd, 2013

book distribution for self publishers, book distributionWe are frequently asked about book distribution for self publishers. And, in fact, most authors who call expect the answer to their question to be short, sweet and to the point.

 

That’s just not the case.

 

In fact, the options for book distribution for self publishers has exploded over the years. Authors can now self distribute, print and distribute using a POD company, use a traditional small press distributor or self-distribute their ebook. So many choices – so how does book distribution work? Read the rest of this entry »

How to Launch a Virtual Book Party

October 17th, 2013

virtual book party, virtual book eventAuthors might think I’m nuts but I’ve become totally fascinated by the whole concept of the “Virtual Book Party” or “Virtual Book Event.” I’ve watched several authors do it successfully. And, I’ve watched some not able to execute it at all.

 

Here’s what I do know:  This is a really good idea if you have a great following on Twitter and Facebook. It can also be a really  cool way to connect with readers and promote your book. Read the rest of this entry »

Book Packaging Ideas…say what?

September 4th, 2013

Book Packaging IdeasProfessional book package and book packaging ideas are terms that publishing professionals toss around on a regular basis. In fact, The Cadence Group offers a full range of book packaging services. Here’s the thing, a lot of authors don’t actually know what goes into packaging and what it all means. And who can blame them? It’s a very loose term that encompasses so many different things in the book production process.

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Book Publishing Contract –
The Art of Negotiation

August 29th, 2013

We understand how exciting news of a book publishing contract can be. It’s thrilling when a call comes in from a client exclaiming:
 

“I’ve been offered a book deal with a publisher!”

 

All of the legwork and persistence has paid off and now it is time for advance monies and congratulations!

 

While getting the offer may SEEM like crossing the finish line, the reality is your work has just begun. Before you sign your contract, it’s important to know your rights, understand what you’re reading and perfect the art of negotiation. Read the rest of this entry »

Beware Your Self-Publishing Company

August 22nd, 2013

BewareThis week has been a tough week for self-publishing. It seems like I’ve read close to a dozen blogs about authors who have run into trouble with their self-publishing company or vanity press on a wide variety of different levels. I’ve already compiled a list of self-publishing red flags but now I want to provide some writer resources. Read the rest of this entry »

Self Publishing Pros and Cons

June 17th, 2013

It’s important to make your list of self publishing pros and cons to make sure it is the right decision for you BEFORE you decide to self publish your book. Just in case you need some help getting that list started…..

My List of Self–Publishing Pros:

•       You are in charge of your own future

•       The title, cover, trim size and price are set by you

•       You earn more money per copy sold
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Self Publishing Red Flags

May 14th, 2013

Self Publishing Red Flags

Authors: Beware of these self publishing red flags.

Self publishing companies have been in the news recently for a variety of reasons (including lawsuits). Because of this, I thought I would provide my list of “red flags” to look out for when you are dealing with any type of self-publishing companies. If one or more of these occurs, run—don’t walk—far far away!
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Plan Before You Publish

May 10th, 2013

 

It’s REALLY important to plan before you publish a book. All to often, we receive books here at The Cadence Group from authors and publishers who need help with book marketing but don’t have a market-ready book. This is really upsetting when they have thousands of copies in the warehouse. The publishing plan must be in place before the book is ever sent to the printer. This includes thinking things all the way through to the end consumer.
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Small Run Book Printing

May 3rd, 2013

Book Printing – Part Two

Small run book printing (or short run) is becoming more and more common for self-published authors and traditional publishers alike. Why? It’s more cost-effective and it can decrease the financial risk of a large print run. It also gives publishers far more options in regard to making edits and changes.
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