The Bright Future of the Book Business

March 19th, 2013

My take on the future of the book business:  Bright Future of Book Business

Regardless of all the bad news you might hear, the future of the publishing industry is bigger and brighter than it’s ever been.


Let’s take a look at that future:


• The opportunities to reach readers have gone far beyond just mom and pop independent stores, brick and mortar retail chains and online retailers.

• You can reach readers through a variety of different formats: Hardcover, paperback, pop-op, eBooks.

• You can reach readers in a variety of different ways – printed books, yes, but also through their phone, their tablet, their eReader, their computer.

• You can reach readers in a variety of different places—You can reach them at home or you can reach them on the road. You can reach them on a beach or on an airplane. –Anywhere where wi-fi or data exists, you can reach your reader.

• You can target a niche audience in ways that you never could before and still reach thousands of people.

• Brick and mortar retailers are far more open to self-published, small press and POD books than ever before.

• The explosion of social media has made it possible to engage in a full-press marketing campaign online at very little cost.

• You can choose to JUST publish an eBook.


The world of books isn’t shrinking as some might tell you. In fact, it’s expanding. It’s growing both in terms of how to reach readers and the availability of books out there.


My take of the future of the book business? We have a bright future ahead of us!


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