Book Marketing Tips for the Holidays

October 31st, 2016

As we head into the holiday season (yes, they are coming!), is your book ready for primetime? Have you dusted off your metadata? Triple checked your book page? Let people know you actually have a book?

book marketing tips for the holidays, book marketing tips, holiday book marketing

Here’s a handy checklist of book marketing tips for the holidays to make sure you are ready to go:

When to Panic – Or not! – About Book Marketing

July 19th, 2016

You’ve done it! All of your hard work and dedication has paid off. Your book is (finally!) available. Congratulations!

But then a week goes by. No sales. No reviews.

Then it’s been a month (or more). Minimal sales. Minimal reviews.

You’ve heard that you have 90 days to launch your book. If nothing happens within the first 30-90 days, in fact, your book is dead in the water. That 90 days is creeping up and before you know it, you’re frustrated and ready to give up.

 

When to panic - or not - about book marketing  Read the rest of this entry »

Debunking some (very) common book marketing misconceptions

September 1st, 2015

Coming up with a smart book marketing plan can be challenging. Especially because it’s vital that authors and publishers come up with a plan that’s right for their book. All book marketing is not equal. Each book is unique and therefore your plan must also be unique.

book marketing misconceptions

Having said that, there are a lot of misconceptions about what is “guaranteed” to work. Here’s a few of our favorites—and why we disagree: Read the rest of this entry »

Book Marketing Cheat Sheet for Self-Published Authors

November 20th, 2014

Book Marketing Cheat Sheet, Self-Published AuthorsAuthors don’t need to spend thousands of dollars on promotion and marketing. But, you also can’t just put your book up on Amazon and hope for the best. Whether you have a big budget or no budget, marketing matters.

Here are 13 simple marketing tips to help you get started. Read the rest of this entry »

5 Ways to Find a Hook to Market your Book

July 11th, 2014

Marketing a book, or any product, can be challenging in a number of ways. The first is, of course, reaching your audience. That’s a whole other blog post in the making. The second most challenging aspect of marketing your book is actually the most fun (I think).
 
To successfully market your book you must find a hook to engage potential readers. This is your “why to buy”, “why to pay attention”, “why to visit your book sale page”, “why to attend your author event”. Read the rest of this entry »

Can You Guarantee Only Good Book Reviews?

May 22nd, 2014

“Can you Guarantee Only Good Book Reviews?”

Can you guarantee good book reviews?

We get this question a lot.

 

When we explain that we cannot and do not guarantee good reviews, we frequently get a thanks but no thanks about working with us. We’re ok with that. Read the rest of this entry »

5 Simple Tips to Maximize Your Book’s Presence on Amazon

April 8th, 2014

Amazon is the world’s biggest book marketplace. And it’s getting bigger and more accessible every day. Because of that, it is becoming increasingly more difficult for authors and publishers to ensure their book is “found” through Amazon search. There are certainly things out of your control – but there are also things within your control that can vastly improve your book’s “findability” on Amazon.

 

5 Simple Tips to Maximize Your Book's Presence on Amazon Read the rest of this entry »

eBook Marketing Tips

February 24th, 2014

ebook marketing tips

Marketing your eBook in today’s very crowded eBook market can be a daunting task. With so many competing titles and promo options out there, what eBook marketing tips will help to get your book in front of the most readers? Read the rest of this entry »

Make a Book Marketing Timeline Work for You

November 19th, 2013

Most people don’t realize that a strategic book marketing timeline can be the secret to executing a successful marketing campaign. Generally, that’s because they are juggling so many different activities that WHEN they happen doesn’t seem nearly as important as IF they happen. Not worrying about the “when” can sink even the best book marketing campaign.

 

We’ve seen it happen: Review campaigns are launched with no ARC, no finished book and/or no book available for pre-order or order on Amazon. A huge book PR campaign launches and the author gets a great interview – but the book is only available at one (or no) retailer because it was just released. Amazon book reviewers are excited about posting a review but can’t because of availability. On the flip side, a publisher releases a fantastic book but budgets for a year for a major PR campaign – making it too late to secure good publicity for the book.

 

Your book marketing timeline should serve as your road map, master document and bible for your marketing campaign. This is especially true if you are working with a team: Sales, PR and Marketing. All of these pieces must come together, and be on the same page, for success. Read the rest of this entry »

Book Marketing Plan for the Holidays

November 13th, 2013

Book marketing plan for the holidaysIt’s November. It gets dark early. It’s snowing in Chicago. It’s time to start thinking about your book marketing plan for the holidays – which are right around the corner.

 

The truth of the matter is, holiday marketing should start in September for books being promoted through the entire holiday season. Unfortunately, a lot of publishers and authors just aren’t ready to release their book yet and have a mid-November/December pub date planned.

 

Don’t worry, you haven’t completely missed out.  Read the rest of this entry »