Do You Know Your Book Publishing Goals?

February 25th, 2015

The first question we ask any author who contacts us is if they know their book publishing goals. If not, that’s generally the focus of our initial client contact.
 
Why? Because, it’s vital for authors to have a clear vision for their book before they embark on their publishing journey. Otherwise that journey can be long, expensive and unfocused.
 
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To Self-Publish or to Not Self-Publish?

November 13th, 2014

to publish or not to self-publishTo self-publish or to not self-publish? That is the question. And it’s a great one. There are so many pieces that go in to the self-publishing process that can be expensive, confusing and a minefield for costly mistakes. (See our article on the true costs of self-publishing.) However, the long process to traditional publishing can also be overwhelming – often taking several months to several years until your book finally comes to market.

 

Coming to the decision to self-publish should never be taken lightly. While there are a myriad of different things to consider, today we’d like to look at some of the basic challenges – and advantages – that come with taking the self-publishing road. Read the rest of this entry »

Is Your Book Market-Ready?

March 26th, 2014

One of the biggest challenges we see authors and self-publishers face today is a finished book product that they are excited about but that, unfortunately,  isn’t market-ready. This can often be the case in spite of the fact that the author has spent thousands of dollars with a self-publishing company, editorial & design teams, and on book marketing and PR. How is this possible? Read the rest of this entry »

Self Publishing Process

March 5th, 2014

The Self Publishing process can seem confusing, and daunting, for any author. There are so many choices, so much advice, and so many decisions to make prior to publication. The truth is, self-publishing a book really starts when the writing is done. Finishing the book is great, but a lot of your work still lies ahead.

 

So the question is:

What does the self publishing process really look like?

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Remember the “Self” in Self Publishing

February 28th, 2014

Self publishing has taken on a life of its own in recent years and, generally, that’s been a positive thing for authors and readers (maybe not a popular opinion, but definitely what I believe). However, along with the boom in self-publishing has come a full range of companies and organizations that bill themselves as “self publishers”, “co publishers”, “vanity presses” and “POD publishers”. One thing they all have in common is that they are assisting authors with their Self publishing programs.

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Book Distribution for Self Publishers

October 23rd, 2013

book distribution for self publishers, book distributionWe are frequently asked about book distribution for self publishers. And, in fact, most authors who call expect the answer to their question to be short, sweet and to the point.

 

That’s just not the case.

 

In fact, the options for book distribution for self publishers has exploded over the years. Authors can now self distribute, print and distribute using a POD company, use a traditional small press distributor or self-distribute their ebook. So many choices – so how does book distribution work? Read the rest of this entry »

Self Publishing Red Flags

May 14th, 2013

Self Publishing Red Flags

Authors: Beware of these self publishing red flags.

Self publishing companies have been in the news recently for a variety of reasons (including lawsuits). Because of this, I thought I would provide my list of “red flags” to look out for when you are dealing with any type of self-publishing companies. If one or more of these occurs, run—don’t walk—far far away!
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Plan Before You Publish

May 10th, 2013

 

It’s REALLY important to plan before you publish a book. All to often, we receive books here at The Cadence Group from authors and publishers who need help with book marketing but don’t have a market-ready book. This is really upsetting when they have thousands of copies in the warehouse. The publishing plan must be in place before the book is ever sent to the printer. This includes thinking things all the way through to the end consumer.
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Stewards of the Printed Word

March 14th, 2013

We are all stewards of the printed word. It’s easier than ever to get published. It’s not always easy to publish well.

 

It is more important than ever to produce quality work that will stand out—whether that’s with the literary agent reviewing your proposal, the editorial assistant going through the slush pile, or the end consumer who is buying your book. This holds true for traditional publishers and self-publishers.

 

eBooks and inexpensive printing and distribution options have made it incredibly easy, and cheap, to make content available to readers. This is great, but it also comes with an added responsibility that we all share.

 

An author and publisher may have one shot to connect with a reader—it’s important to put your best foot forward. Be proud of what you publish.

 

How many of you read eBooks? How many of you have returned one because of poor editing, terrible formatting or it was simply just bad? Me too!

 

That holds true for books that are self-published as well as books that are traditionally published. A few years ago I wrote a letter to an author and publisher because the author’s most recent eBook was riddled with typos. And this was a bestselling author published from a well-known press. If that was my first experience with this author, I never would have purchased another one of her books. Ever.

 

Quality matters. There’s a smorgasbord of books available. If yours “tastes” bad, readers won’t come back for seconds.

 

More than anything, it’s important to remember this: Those of us in book publishing are stewards of the printed word. We in the book business—editors, agents, publishers, designers, authors, and writers are responsible for engaging people in the act of reading. We teach people to love books. We want any experience they have with the written word to be a positive one. We want to create books that change lives.

 

And we can.

 

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