To Self-Publish or to Not Self-Publish?

November 13th, 2014

to publish or not to self-publishTo self-publish or to not self-publish? That is the question. And it’s a great one. There are so many pieces that go in to the self-publishing process that can be expensive, confusing and a minefield for costly mistakes. (See our article on the true costs of self-publishing.) However, the long process to traditional publishing can also be overwhelming – often taking several months to several years until your book finally comes to market.

 

Coming to the decision to self-publish should never be taken lightly. While there are a myriad of different things to consider, today we’d like to look at some of the basic challenges – and advantages – that come with taking the self-publishing road. Read the rest of this entry »

Can You Guarantee Only Good Book Reviews?

May 22nd, 2014

“Can you Guarantee Only Good Book Reviews?”

Can you guarantee good book reviews?

We get this question a lot.

 

When we explain that we cannot and do not guarantee good reviews, we frequently get a thanks but no thanks about working with us. We’re ok with that. Read the rest of this entry »

Self Publishing Process

March 5th, 2014

The Self Publishing process can seem confusing, and daunting, for any author. There are so many choices, so much advice, and so many decisions to make prior to publication. The truth is, self-publishing a book really starts when the writing is done. Finishing the book is great, but a lot of your work still lies ahead.

 

So the question is:

What does the self publishing process really look like?

Read the rest of this entry »

Stewards of the Printed Word

March 14th, 2013

We are all stewards of the printed word. It’s easier than ever to get published. It’s not always easy to publish well.

 

It is more important than ever to produce quality work that will stand out—whether that’s with the literary agent reviewing your proposal, the editorial assistant going through the slush pile, or the end consumer who is buying your book. This holds true for traditional publishers and self-publishers.

 

eBooks and inexpensive printing and distribution options have made it incredibly easy, and cheap, to make content available to readers. This is great, but it also comes with an added responsibility that we all share.

 

An author and publisher may have one shot to connect with a reader—it’s important to put your best foot forward. Be proud of what you publish.

 

How many of you read eBooks? How many of you have returned one because of poor editing, terrible formatting or it was simply just bad? Me too!

 

That holds true for books that are self-published as well as books that are traditionally published. A few years ago I wrote a letter to an author and publisher because the author’s most recent eBook was riddled with typos. And this was a bestselling author published from a well-known press. If that was my first experience with this author, I never would have purchased another one of her books. Ever.

 

Quality matters. There’s a smorgasbord of books available. If yours “tastes” bad, readers won’t come back for seconds.

 

More than anything, it’s important to remember this: Those of us in book publishing are stewards of the printed word. We in the book business—editors, agents, publishers, designers, authors, and writers are responsible for engaging people in the act of reading. We teach people to love books. We want any experience they have with the written word to be a positive one. We want to create books that change lives.

 

And we can.

 

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