Plan Before You Publish

May 10th, 2013

 

It’s REALLY important to plan before you publish a book. All to often, we receive books here at The Cadence Group from authors and publishers who need help with book marketing but don’t have a market-ready book. This is really upsetting when they have thousands of copies in the warehouse. The publishing plan must be in place before the book is ever sent to the printer. This includes thinking things all the way through to the end consumer.
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