Avoiding Self Publishing Scams

October 12th, 2016

At least 2-3 times a week we talk to an author who has been a victim of a self-publishing scam or has engaged with a company that doesn’t follow best book publishing practices. It’s sad—and can be financially devastating.

 

The truth of the matter is, there are a lot of companies out there who will take advantage with little recourse for an author or publisher.

self publishing scams Read the rest of this entry »

Debunking some (very) common book marketing misconceptions

September 1st, 2015

Coming up with a smart book marketing plan can be challenging. Especially because it’s vital that authors and publishers come up with a plan that’s right for their book. All book marketing is not equal. Each book is unique and therefore your plan must also be unique.

book marketing misconceptions

Having said that, there are a lot of misconceptions about what is “guaranteed” to work. Here’s a few of our favorites—and why we disagree: Read the rest of this entry »

To Self-Publish or to Not Self-Publish?

November 13th, 2014

to publish or not to self-publishTo self-publish or to not self-publish? That is the question. And it’s a great one. There are so many pieces that go in to the self-publishing process that can be expensive, confusing and a minefield for costly mistakes. (See our article on the true costs of self-publishing.) However, the long process to traditional publishing can also be overwhelming – often taking several months to several years until your book finally comes to market.

 

Coming to the decision to self-publish should never be taken lightly. While there are a myriad of different things to consider, today we’d like to look at some of the basic challenges – and advantages – that come with taking the self-publishing road. Read the rest of this entry »

“Self-Publishing” vs. “Printing” a Book

July 15th, 2014

A couple of weeks ago we wrote a blog titled “The true costs of self-publishing.” It got a lot of comments and activity – in particular in several LinkedIn Groups. Some people agreed with our assessment, some didn’t. We don’t expect people to always agree with us but were thrilled to see so much discussion.
 

However, there was a running theme in the comments that I think is vital to address. And it breaks down to “self-publishing” vs. “printing” a book. Read the rest of this entry »

The True Costs of Self-Publishing

June 12th, 2014

If you dig around online, you will find that you can self-publish a book for anywhere from $1,500 to $30,000. It completely depends on how you go about it. And how you choose to spend your money.

 

If you are not prepared, or are unable, to invest in your book properly up front, self-publishing is not right for you. In fact, we tell most of our clients that if they aren’t comfortable losing every penny they put in to their self-published book, they shouldn’t do it. That doesn’t always win me friends but it can prevent someone from making a huge mistake. See this related article on When Self-Publishing Makes Sense. Read the rest of this entry »

When Self-Publishing Makes Sense

June 10th, 2014

When self-publishing makes sense:  To start, self-publishing doesn’t necessarily make sense, at all, if that is your only option to get published. All too often we see books that have been turned down by publishers and literary agents due to content and/or editorial issues. Unfortunately, rather than take constructive feedback, it’s incredibly easy for authors to choose to do it themselves. Sometimes that works out. Sometimes it doesn’t. On the flip side, many authors choose to self publish because it just makes sense: they will get their book out faster and can make more money per copy sold. Read the rest of this entry »

Can You Guarantee Only Good Book Reviews?

May 22nd, 2014

“Can you Guarantee Only Good Book Reviews?”

Can you guarantee good book reviews?

We get this question a lot.

 

When we explain that we cannot and do not guarantee good reviews, we frequently get a thanks but no thanks about working with us. We’re ok with that. Read the rest of this entry »

5 Simple Tips to Maximize Your Book’s Presence on Amazon

April 8th, 2014

Amazon is the world’s biggest book marketplace. And it’s getting bigger and more accessible every day. Because of that, it is becoming increasingly more difficult for authors and publishers to ensure their book is “found” through Amazon search. There are certainly things out of your control – but there are also things within your control that can vastly improve your book’s “findability” on Amazon.

 

5 Simple Tips to Maximize Your Book's Presence on Amazon Read the rest of this entry »

Is Your Book Market-Ready?

March 26th, 2014

One of the biggest challenges we see authors and self-publishers face today is a finished book product that they are excited about but that, unfortunately,  isn’t market-ready. This can often be the case in spite of the fact that the author has spent thousands of dollars with a self-publishing company, editorial & design teams, and on book marketing and PR. How is this possible? Read the rest of this entry »

Self Publishing Process

March 5th, 2014

The Self Publishing process can seem confusing, and daunting, for any author. There are so many choices, so much advice, and so many decisions to make prior to publication. The truth is, self-publishing a book really starts when the writing is done. Finishing the book is great, but a lot of your work still lies ahead.

 

So the question is:

What does the self publishing process really look like?

Read the rest of this entry »