The Right Way to Price Your Book

April 8th, 2015

Price Your BookFiguring out the right way to price your book can often be both challenging and overwhelming. It’s also an area where authors and publisher can make huge mistakes and adversely affect future book sales.
 
The phrase we hear a lot (and hate the most):
 
“I had to price my book at $XX.xx so that I could earn back all of the money that I’ve invested.”
 
I really, really, really hate to hear that. When we do, it tends to mean that a book is outrageously overpriced for it’s category. Unfortunately, I can understand the process that leads up to this. Read the rest of this entry »

Book Pre-order Headache

April 23rd, 2013

Avoid delivering a book pre-order headache to your reader and end consumer!

 

Here at The Cadence Group we spend a lot of time working with our clients on developing strategic online book marketing plans. This includes working with them on their Amazon page, Amazon Author page, Book Reviews, eBooks and a myriad of other different marketing plans and programs.

 

One thing that we are always confident in – and committed to – is that we work with authors who want to market their books with integrity for both their program and their reader.
Read the rest of this entry »