Debunking some (very) common book marketing misconceptions

September 1st, 2015

Coming up with a smart book marketing plan can be challenging. Especially because it’s vital that authors and publishers come up with a plan that’s right for their book. All book marketing is not equal. Each book is unique and therefore your plan must also be unique.

book marketing misconceptions

Having said that, there are a lot of misconceptions about what is “guaranteed” to work. Here’s a few of our favorites—and why we disagree: Read the rest of this entry »

The Cadence Group Debuts a New Look

January 18th, 2013

As part of our 2013 planning, The Cadence Group debuts a new look.

The team here at The Cadence Group thought it might be time for a corporate facelift in the New Year. So, in 4th quarter 2012 we rolled up our sleeves and sat down with our design, editorial, and marketing teams to discuss some changes.  As with any planning session, there were a lot of ideas. And they all came with a lot of work. So, we picked our Top 4 and went with it.

The Cadence Group Debuts a New Look – Four things to check out:

  • The Cadence Group is proud to announce that we have a completely redesigned and updated website. We worked with our in-house team, as well as our current and former clients on the overall design, vision, and content of the site.  Sean Akers actually did the work to make it happen (thanks Sean!). We are excited about the new format and are thrilled to bring it live this year. Check us out at


  • We’ve freshened up our logo! The team at GKS Creative helped us design a new logo, letterhead, business cards and corporate branding. Don’t worry, you’ll still recognize us. We just thought a little bit of tweaking was in order.
The Cadence Group


  • We are re-launching The Cadence Group blog. Check back here a couple of times a week as the team here at The Cadence Group is committed to bringing cutting edge information, industry news, publishing advice and the occasional personal rant on some book topic or another to you on a more regular basis.


  • We’ve settled in to a permanent spot! The Cadence Group now fully operates out of Forest Park, Illinois. Our new contact information can be found throughout the site. Our new phone number is 708.689.0908, you can email us at, you can follow us on Twitter @thecadencegrp, or you can read about our great books or just write some fun stuff on our Facebook page.

We are so excited about 2013 and the future of the publishing industry and The Cadence Group. We are truly lucky that we get to work with such a diverse group of clients, partners, publishers and authors.


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